THQ questions value of 'girly games'

Scott Jon Siegel
S. Siegel|06.10.08

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In this article: girls, girly-games, Mobile, thq

Should mobile phone games cater to the gender lines? Not according to THQ Wireless marketing director James Scalpello, who believes developing mobile games for girls is a "lost cause."

Speaking to CasualGaming.biz, Scalpello explains his logic across two points. He believes that games targeted to female players are patronizing to the female gaming audience, while also stating that gaming's not a priority to most girls. Claiming that gaming's more important to male audiences, Scalpello states that "girls [believe they have] better things to do. If you say so, James.

[Via CVG]
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