compares the consumers of the PlayStation 3 and Xbox 360. The findings cover age breakdowns, leisurely activities, and personal philosophies about recycling (seriously).
Most interesting amongst the somewhat sparse research points was the age breakdown of console owners. Experian pegs Xbox 360 owners at being within the average age range of 35-44, while placing PS3 users as being over 44 on average. Other than age, the report shows that both 360 and PS3 owners share similar interests (board games, go-carting), and both reportedly watch less television than non-gamers polled (um, probably because they're playing games instead).
Dramantic findings, indeed! The full report is available for viewing online.