The east coast is about to get hit with a potentially record-breaking amount of snow, which means Uber has the opportunity to... redeem itself. The taxi-hailing app, notorious for hiking prices on holidays and during rush hour, says it will
suspend cap surge pricing during the storm so that prices don't go above 2.8x the normal rate. This marks a change of heart from Uber, and possibly a smarter PR strategy, too: The company has been beset by a wave of bad press over the past few months. In particular, it's been criticized for raising prices during various emergencies and natural disasters, including Hurricane Sandy in 2012 and a hostage crisis in Sydney, Australia last December.