Apple Music arrived last June, offering a music-streaming alternative to the likes to Spotify, Google Play Music, Tidal and Rdio (RIP). You could reasonably assume that a big company with loyal users getting in the subscription game would put a dent in the top service's subscriber numbers over the last 10 months. Well, apparently it hasn't. In fact, it seems the exact opposite is true. Speaking with Reuters, Spotify VP Jonathan Forster explained that having Apple in the game is "raising the profile of streaming." He also noted that the company started adding users at a faster rate when Tim Cook & Co. joined the fray.