The European Union is updating its broadcasting laws to cover online services like Amazon and Netflix. As part of the move, the union is looking to prevent these firms just leeching money out of the 28 member states without putting something back. That's why the new rules mandate that 20 percent of each company's content library needs to be European in origin. Rumors of the ruling prompted fears that on-demand businesses would have to pay millions for obscure content that nobody wanted. But it turns out that Netflix is already doing more than the bare minimum to promote European film and TV.