It's probably fair to say that Amazon's homegrown shopping event, Prime Day, wasn't the most exciting of retail events. For every discounted PlayStation 4 or Xbox One, there was a litany of deals for lawn chairs or to bulk-buy yoga mats. But even an underwhelming product line won't deter the world's biggest store from trying to make its mid-summer version of Black Friday an annual event. This year, July 12th will play host to more than 100,000 deals that are exclusively for Prime members in 10 countries. As before, the event will be structured around a series of lightning deals, some of which that will pop up as frequently as every five minutes.