Apple's strategy of cherry-picking exclusives for Apple Music seems to be paying off. Drake's Views, which debuted on April 29th, has already attracted 1 billion plays -- a first for the company's plays streaming service. The album was technically a timed exclusive -- Spotify and others snapped it up five days later -- but still, that tiny window could have been important. Apple is trying to build a reputation, much like Tidal was, of being the best place to listen to new music. Any special deals it can negotiate will further that cause, and potentially bring in new subscribers.