Google's method has one glowing difference that sets it apart: its approach to and expertise in artificial intelligence. The Assistant showcase comes after a slew of announcements about machine learning, including those around translations and image recognition, that evidence the tech giant's commitment to AI. And while Microsoft and Amazon themselves have pretty advanced artificial intelligence, and are farther along there than Apple, Google's edge stems from its history of being the world's favorite search engine (and basically being in everyone's business). It has more historical data to refer to and more information to train its machine-learning systems on, which should make it smarter, faster.
Pichai said the company intends to create a "personal Google" for everyone -- a search engine-powered helper that knows exactly where all your pictures, receipts and emails are, as well as all of your upcoming events and their locations and how to get there. Although it may be later to the party than Apple was, the popularity and proliferation of Google's services, as well as its AI prowess, could very well make Assistant the digital helper of choice.