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Sainsbury's gets serious about one-hour deliveries in London

Over 1.7 million customers can now order 25 items for rapid dispatch.
Matt Brian, @m4tt
October 18, 2017
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Sainsbury's

For more than a year, Sainsbury's has offered customers in a small section of London access to "Chop Chop," its one-hour grocery delivery app. Shoppers in Wandsworth helped develop the service, before it was rolled out between Wimbledon and the West End. Trials at its Pimlico and Wandsworth stores appear to have proved successful, because today the company has extended deliveries to five more London boroughs, ranging across Zones 1 and 2.

Sainsbury's says it has added 70,000 more London postcodes to its catchment area, allowing it to reach over 1.7 million people. Customers in Barnet, Camden, City of London, Ealing, Hackney, Hammersmith & Fulham, Islington, Kensington & Chelsea, Lambeth, Southwark, Tower Hamlets and Westminster can now plug their postcode into either the iOS or Android app to order up to 25 items.

Like Amazon's Prime Now, Sainsbury's charges a flat fee for each delivery made. For £4.99, the supermarket will deploy a motorcycle or bicycle rider, similar to Deliveroo, who will ensure those 25 items are delivered within 60 minutes (if there's an available slot).

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