Seasoned execs from the world of network television are dotted all around video services. Netflix, YouTube, and Amazon have all made big hires from TV land to help boost original programming. And, it seems Apple has been taking notes. Keen to launch its own competitive line-up of exclusive shows, the tech giant is adding yet more execs to its TV unit. The same unit that has $1 billion to play around with for new content. And, that may one day shoot its productions on its very own Hollywood studio lot. You can't accuse Apple of being shy about its ambitions.