It's hard to believe that Adidas hasn't had its own shopping app, considering that we're living in the age of the smartphone. But that's all about to change. Today, the German sportswear giant is introducing its (aptly named) "Adidas" application, which will let iOS and Android users buy products without having to go to their web browser. Adidas says the app is designed to offer an experience tailored for every consumer, based on the type of gear you're into or the sports you play. The main idea is for you to have personalized product recommendations, and the more you use the app with your account, the better it'll be at knowing your taste.
Naturally, the Adidas app is going to allow you to checkout with ease, thanks to Apple Pay and Android Pay support. But the application isn't only for selling you goods. You'll also get blog posts, videos and updates on trends from Adidas-sponsored athletes -- including superstars James Harden, Lionel Messi and Paul Pogba. In the future, you'll be able to login with your Runtastic account, as part of Adidas' plan to further integrate that 2015 acquisition into its ecosystem of apps.
Joseph Godsey, head of digital brand commerce at Adidas, said the company didn't want to roll out an application until now because it first wanted to focus on an optimized web experience. He added that Adidas also needed to make sure it created an app that linked seamlessly with others, like the All-Day interactive health and fitness app it launched earlier this year.