Hey, good morning! You look fabulous.
On Thursday afternoon, Comcast and NBC execs hit the stage to pitch the new Peacock streaming service to investors. We heard a lot about the original content headed there, and I wrote up most of the information here, but the key details are its three tiers of pricing (Free with ads, Premium with ads for $5 and ad-free Premium for $10) and staggered launch dates: April 15th for Comcast X1 and Flex customers, July 15th for everyone else.
So will anyone actually check it out? With plenty of content on the free service, including new NBC shows, some of the Peacock originals and other items, it's going to get some interest right away. I'm not sure if the ability to watch Jimmy Fallon and Seth Meyers a few hours early is that big of a deal, but we'll see, and in the meantime, it has Universal movies, including everything from E.T. to the Fast & Furious series.
Plus, NBC is betting on the Olympics this summer to drive tryouts, and part of its approach is to offer Peacock as an add-on for Comcast and other cable customers. I don't know if you really can satisfy cable die-hards and cord cutters at the same time, but Comcast is going to try, following AT&T, Apple and Disney's lead by seeing internet video as a way to boost its other businesses.