Bayer to use satellite imaging to modernize farming efforts
You probably know Bayer for its aspirin. But the multinational pharmaceutical company has its fingers in more pies that that -- it's also keen to become a force in agriculture. As part of a push to focus on its Crop Science division, the company's partnered with Planetary Resources, an aerospace tech company, to create products and services using data obtained from satellite imagery. The goal? To sell services and tools to farmers that will make agriculture more efficient and environmentally adaptable. Though the collaboration has just been announced and, therefore, no services have yet been created, Bayer's indicated a few key areas where satellite data could be beneficial: water conservation through more ideally timed irrigation; recommendations on timing for crop planting; and the ability to determine what soil will hold water best.
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