All Apple had to do to sell iPads was make them cheaper
It turns out Apple's customers just wanted a plain old iPad for not a lot of cash.
Apple's 'polarizing' new products are paying off
Despite lots of hand-wringing about the iPhone 7 and MacBook Pro, Apple is doing just fine.
iPhone 7 turns around slowing sales for Apple
iPhone sales increased for the first time in a year.
Apple's iPhone sales keep falling
This is the third consecutive down quarter, but maybe the iPhone 7 can turn things around.
Apple deserves the benefit of the doubt -- for now
Now that the company’s record-breaking growth streak is over, it’s time to think about what’s next.
Apple iPhone sales and revenue finally decline
The company still made a ton of money and sold a ton of phones, just not like last year.
Apple planned ahead for the inevitable hardware slump
The App Store, iTunes and Apple Pay will help soften the blow when iPhone sales begin to fall.
Apple has another record quarter, but iPhone sales growth slows to a halt
The iPhone 6S and 6S Plus didn't move the needle like their predecessors.
The iPhone helped Apple to another quarter of record-breaking sales
48 million iPhones sold, but the iPad continues to struggle.