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Logan Paul hasn’t learned his lesson
Logan Paul, the YouTube star who came under fire recently after posting a video of a corpse, is at the center of yet another controversy. This time around, Paul is facing backlash for uploading a video in which he's seen shooting two lifeless rats with a Taser gun. As if that wasn't enough, in a now deleted tweet, he joined the Tide Pods internet challenge, suggesting he'd eat one of the detergent capsules for every retweet he got. Perhaps that's just his sense of humor, but Paul should have known that everything he does from now on will be heavily scrutinized.
YouTube implements stricter requirements for partners
YouTube has been under fire for months over inappropriate content masquerading as kid-friendly videos and popular creators acting out of line. Now, Google has introduced stricter requirements for the video platform's YouTube Partners and Preferred programs over advertiser concerns, which could impact creators' earnings. To start with, Google will now manually vet videos and ensure they meet its ad-friendly guidelines before adding them to Preferred, a program that offers advertisers access to the top 5 percent content on the platform.
YouTube may review its most popular channels for offensive content
It became pretty clear last year that YouTube has a content problem. Last spring, companies like AT&T and Verizon pulled ads because they were found to be appearing alongside extremist videos. And it was hit with another round of ad-pulling later in the year when reports surfaced that a portion of the site's children's content turned out to be not so kid-friendly. Now, following the uproar over Logan Paul's Aokigahara forest video, YouTube may begin vetting the videos posted by its most popular channels, according to Bloomberg.
Logan Paul loses Google ad deal and YouTube Red projects
After facing backlash for remaining tight-lipped over Logan Paul's controversial Aokigahara forest video, YouTube has finally spoken. The company has limited the social media star's ability to earn money from its platform, starting by cancelling his lucrative Google Preferred ad deal. Google's Preferred program allows brands to publish ads in the videos of the top five percent creators on YouTube. So while Paul can still monetize his videos, he won't be earning the same money per click like he used to.
YouTube cancels Pewdiepie's original series after anti-Semitic jokes
Just hours after Disney-owned Maker Studios severed ties with Felix "Pewdiepie" Kjellberg for broadcasting anti-semitic messages, the Swedish-born vlogger has now lost support from another key supporter: YouTube. A company spokesperson confirmed today that the second season of Kjellberg's original series Scare PewDiePie has been cancelled, meaning it will not appear on the YouTube Red subscription service.
YouTube helps advertisers jump on viral content
With YouTube's Google Preferred program, advertisers can target the most popular channels and categories, so that kitchen brands don't end up on, say, a tractor parts channel. Now, the site will let companies catch viral trends with Google's Preferred Breakout Videos. "Our new breakout videos offering lets them advertise on the hottest and fastest-rising videos on YouTube ... so brands can be there alongside the next breakout star," the company blogged.
