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IMAX to debut laser projection system in the US with 'Furious 7'
The new IMAX laser projection technology has finally arrived in the US, a few months after it was first installed in a Toronto theatre back in December. Its debut movie? Furious 7, of course. If you want to see super-sharp car chases and every detail of the The Rock's muscles, though, you'll have to make your way to the TCL Chinese Theatre in Los Angeles. It's the only cinema in the US where you can experience the technology, at least until IMAX installs it in other locations. Similar to budding IMAX competitor Dolby Cinema, this new laser projection system promises sharper, brighter images with more contrast. You'll notice it most when you look at Michelle Rodriguez's dark hair and eyes, black cars and tires, according to The Associated Press.
Cruiseliner's floating IMAX theater is a different kind of sunblock
Not to be outdone by Dolby opening its own large-format theater, the folks at IMAX are putting one of their massive screens on a cruise ship. Yes. Really. IMAX says that not only is this an industry first, but that the screen will be three decks high and debut next spring on what'll be cruise company Carnival's biggest ship: the newly minted Vista. The outfit promises recent flicks and classics alike will be shown, in addition to IMAX documentaries. The best way to have seen Interstellar isn't all that the Vista has in store for avoiding the sunlight, either. Next door is what Carnival's calling the "Thrill Theater" where you can check out "multidimensional special effects experience." Given Carnival's less-than-stable history, we're going to imagine that rules out a 3D version of The Poseidon Adventure. [Image credit: Cog Log Lab/Flickr]
'Game of Thrones' will be the first TV series to hit IMAX theaters
If you think that some TV shows are so grandiose that they deserve a full-fledged theatrical release, you're not alone. HBO is drumming up attention for the fifth season of Game of Thrones by screening the last two episodes of season four (plus a special season five trailer) in IMAX theaters -- the first time that any TV series has been remastered for the large-scale visuals and sounds of the IMAX format. Should you be eager to see those big fantasy battles on the big screen, roughly 150 theaters across the US will play the episodes between January 23rd and January 29th. It's hard to know if fans will pay to watch GoT content they've almost certainly seen at home. However, HBO and IMAX are really just testing the waters. They want to know if special theatrical runs can both draw attention to a TV series (especially important with HBO's stand-alone internet service on the way) and fill seats that might otherwise stay empty.
MoviePass' new subscription lets you watch any flick in any format
MoviePass' usual watch-every-day subscription is tempting, but it's limited to standard presentations. What if you want to see that shiny new blockbuster in an advanced format? That's where the company's new, experimental MoviePass Premium comes into play. Paying up to $45 per month lets you see a movie each day at an AMC theater regardless of the technology involved -- 3D, IMAX and AMC's own ETX are fair game. The main catch, aside from finding time to visit the theater that often, is the availability. Premium is currently in a trial phase in Boston and Denver, and it'll only be available elsewhere in the US if and when the test run proves successful. [Image credit: Jeff, Flickr]
Dolby is launching its super-vivid IMAX theater competitor in the Netherlands
Dolby has just announced a huge new project, but it's not about audio as you'd expect -- it's about the upcoming launch of its IMAX competitor called Dolby Cinema. This giant screen format will be able to project movies using the "Dolby Vision" technology (something it's been working on for years), which combines high dynamic range videos with something else that the company's keeping a secret. High dynamic range or HDR videos, as you might know, can show shadows and light as you'd see them in real life (take this Disney Research video, for example). Dolby goes as far as to claim that its technology's "contrast ratio far exceeds that of any other image technology on the market today."
Big theater chains team up against Netflix's first movie
Unsurprisingly, there's one group that's not at all excited to hear Netflix and IMAX are arranging for the Crouching Tiger, Hidden Dragon sequel to hit theaters and streaming at the same time: movie theater owners. According to the LA Times, Regal, AMC, Carmike and Cinemark have all stated they don't plan to screen Crouching Tiger, Hidden Dragon: The Green Legend on their IMAX screens when it arrives next year, while Variety notes Canada's Cineplex and Europe's Cineworld are also staying away from the flick. The studios blocked a planned experiment to sell Tower Heist viewing for $60 a pop (honestly, they saved everyone there) back in 2011, but it seems doubtful they'll be able to intimidate Netflix into backing down.
IMAX shows why its 4K camera could get you watching 3D movies again
Is 3D video on the decline, destined to return to the realm of novelty? Not if you ask IMAX. The company has just detailed a large-format 4K camera that could give 3D movies a (frankly needed) visual boost. The trick, the company says, is that the camera is fully integrated; since it doesn't need a beam splitter and separate lenses, it can stay compact while maintaining IMAX's dramatic 1.9:1 aspect ratio. That portability (less than half the weight of rivals) allows for fast-action shots that would otherwise be off-limits. The camera also saves video from just before the operator hits the record button, so documentary makers shouldn't miss unexpected moments.
IMAX buys stake in Prima Cinema, promises higher-quality theatrical releases in your mansion
Prima Cinema's same-day-as-theaters movie player may be a niche device, but it's catching the eye of some big companies. IMAX has just bought a stake in Prima in return for both a Chinese distribution exclusive as well as a technology deal. The arrangement will let IMAX use the know-how from the Prima Cinema Player in its Private Theatre systems, giving the wealthy a chance to watch downloadable, IMAX-quality theatrical releases at home. Other platforms might come in the future, according to the company. There's no word on just when the integration will take effect, but we're sure that well-off movie buffs can't wait.
Journey through the cosmos with In Saturn's Rings, heading to IMAX in 2014 (video)
Ever since NASA's Cassini-Huygens spacecraft entered Saturn's orbit in 2004, filmmaker Stephen van Vuuren has been enthralled with its progress. So much so that he's spent years collecting over a million insanely high-res photos from Cassini's mission and quilted them together into a 45-minute film called In Saturn's Rings. Without relying on CGI or fancy visual effects, van Vuuren has patched together a seamless visual journey through our solar system, culminating in a breathtaking view of Saturn's rings and moons. Distributed by BIG & Digital, the movie is expected to make its way to IMAX theaters sometime in 2014, though there's no word yet on a specific release date. The first official trailer dropped today, and you can watch it -- in 4K if you've got the right screen -- after the break.
The Wizard of Oz celebrates 75th Anniversary this fall with IMAX, Blu-ray 3D releases
While many remember the moment Dorothy stepped out into the Technicolor land of Oz, Warner is aiming to make that moment even grander with a 75th anniversary Wizard of Oz re-release this fall. The plans call for a week-long IMAX 3D run (similar to recent releases like Jurassic Park and the Oz HD screening back in '09) beginning September 20th, and a Blu-ray releases hitting shelves October 1st. Digitally remastered and scanned in 8K before being rotoscoped and converted for 3D from the original Technicolor negative, Warner called it a long and complex project which it would not release until "perfect." The Blu-ray set will come in several versions, with the five disc 75th Anniversary set including Blu-ray 3D, Blu-ray, DVD and Ultraviolet versions plus a making of documentary and other special features. That one is currently priced at $73.99 on Amazon, and a 2-disc Blu-ray 3D combo pack goes for $26.99, with Blu-ray and DVD versions also planned. Check after the break for a press release with all the details, plus a video clip of that colorized first step and a documentary from the last time it was remastered, scanned in merely 4K resolution.
Initial projects from 3net Studios include the world's first native 4K TV show
3net, the joint venture from Sony, Discovery and IMAX that's a 3D channel and more recently a production studio, is ready to announce its first slate of content. While so far the channel has mainly sourced content from the three partners, the new slate of projects, with one that it says is the world's first native 4K project for TV. Called Space, it combines 3D and Ultra HD footage to explore the universe. Of course, at $20k~ a pop for Ultra HD TV sets and a lack of anyone broadcasting in the format so far it may be a bit early, but it will probably air in standard HD/3D at first and when the tech catches up, it will be ready. Other shows in the works include Marksmen, a 3D motion comic, documentary Frozen In Time: Our History in 3D, Wingsuit Warrior: Jeb Corliss vs. The World and travelogue series Daydream. Anyone that scrounged for HD in the early 2000s is probably familiar with this type of demo-ready content, and if you're one of the first with a 4K set, it will probably be in your library for a while before Hollywood is ready to sell you the same movies again, just in higher resolution.
Sony, Discovery and IMAX launch 3net Studios to produce in-house 3D content
If you've spent all of this effort launching an All-3D channel, it's probably wise to ensure you've got enough content to keep your schedules full. That's why 3net founders Sony, Discovery and IMAX are teaming up to launch 3net Studios, with facilities opening in California and Maryland. The new business will be used to bring together the best and brightest minds in stereoscopic media to produce footage for the channel. It'll begin announcing the first projects in the next few weeks, but unless there's space for a 3D version of Dan Harmon's Community, we won't be listening.
NHK develops ultra high-def camcorder with single 33 megapixel sensor (video)
As still cameras go, a 33MP sensor is rather insignificant, considering you may already be walking around with 200 megapixels on your shoulder. When it comes to camcorders, however, this is the real deal, especially when each and every one of those 33 million pixels is captured by a single, ultra high-def sensor. NHK's research arm, which developed the cam, unveiled it at the company's technology open house in Tokyo. This seems like the perfect imaging device to show off Sharp's 33MP Super Hi-Vision TV, but that display must have been on duty at another booth. Also, the Sigma DSLR lens was focused on a still life, without any mention of frame rate, so we're a bit skeptical as to whether this thing is fully functional at this point. Either way, it's still just a prototype, so you won't be shooting your home videos in quasi-IMAX resolution just yet. In the mean time, jump past the break for that motionless video demo.
Hasbro's My3D to turn iPhones into glorified ViewMasters starting Sunday
It's about time the ViewMaster got an upgrade. What's that? It's not a ViewMaster? Well, you could have fooled us, but either way, the thing's finally going on sale exclusively at Target April 3rd, and everywhere else starting in June. As you might have already heard, Hasbro's intro into the crowded 3D arena, simply titled My3D, does take a card from the old ViewMaster deck, but instead of enlisting cardboard discs, this thing uses your iPhone or iPod touch to bring you 3D entertainment. If your kid's not already hooked on 3D, the $35 viewer could be a decent starter -- then again, for $35 you could take yourself out to a nice lunch, give the rug rat a cardboard box, and call it a day. Full PR after the break.
Dolby introduces lighter, cheaper 3D glasses to better compete with RealD and IMAX
Dolby has been working on getting the cost of its 3D glasses down since bringing Infitec color shift technology to theaters back in '07 and it couldn't wait for CinemaCon 2011 next week before announcing the new models seen above. These should please theater operators by being cheaper than the old ones -- down to $12 or less per reusable pair from $17 last year and $27.50 the year before that -- and hopefully cinemagoers by being lighter, with a new multilayer optical film from 3M and redesigned frame to help block extraneous light. There's also RFID tags to help keep them from walking out of the moviehouse, and it claims they will fit over 98 percent of prescription glasses. So far RealD has lead the market with its cheaper glasses, multiple styles and home HDTV cross-compatibility, while IMAX is synonymous (usually) with big screens, but if theaters start passing down that savings in the form of lower ticket prices we might pick out a Dolby screen among the other 3D theater competition the next time we head to the theater.
3net 24/7 3D channel launches this weekend, but only on DirecTV
The number of 24/7 broadcasting 3D channels in the US will go from one to three next week, now that Sony, Imax and Discovery have announced the launch of their channel, 3net, on DirecTV alongside its existing n3D channel and ESPN 3D, which will start looping its sports videos 24/7 on Valentine's Day. Scheduled to go live at 8 p.m. Sunday night on channel 107 it promises fresh debuts all month with a new show added to the rotation every night at 9 p.m. It's big promise is to "offer viewers the largest library of native 3D entertainment content in the world by the end of 2011" although any 3D TV owners who don't have DirecTV would probably just be glad if it got added to their channel lineups anytime soon, check the press release after the break for all the details.
Sony, Discovery and IMAX 3D channel dubbed 3net, adds a little more content before launch
Still without an exact release date, the 24/7 3D channel from Sony, IMAX and Discovery at least has a name now: 3net. It promises "the world's largest library of native 3D content" when it launches early this year and also had a few new selections -- Hubble 3D, In the Qube 3D and Wildebeest Migration -- to announce during Sony's presser yesterday. The press release is after the break but until there's a launch date announced the one detail we're really waiting for just won't be found.
Hasbro's $30 My3D goggle accessory brings 3D to iPhone, iPod touch
Truth be told, it's exactly what the world needed. More 3D gimmickry... on the iPhone and iPod touch, no less. With over 125 million of those two devices in circulation, Hasbro's betting that a new accessory will have a greater-than-average chance at taking off next Spring, with the My3D goggles set to put the View back in ViewMaster. Purportedly, the toy firm is expected to fully reveal the device to investors later today, with it being "aimed at both children and adults" and offering a 3D viewing experience on games, virtual travel, augmented reality apps and entertainment content. The device itself resembles a set of binoculars, and just as the aforementioned ViewMaster, there's a slot where you place your iPod touch or iPhone. Users will have to browse the App Store for compatible My3D content, with some of it to be offered up gratis. We're guessing more than a few curious consumers will bite at just $30, but how hard would it have been to get this thing onto store shelves next month? A holiday opportunity missed, Hasbro. [Thanks, Bill]
Sony, IMAX & Discovery's 3D channel to feature content from... Sony, IMAX & Discovery
Sony, IMAX and Discovery announced at CES this year that they would be bringing a new 3D network home next year, and now they've laid out some of the initial content that will be airing on it. No surprise, we guess, that it's a mix of their own catalogs, but we figure content starved 3DTV owners will be very happy to see this mix of documentaries and feature films including Monster House and Cloudy With A Chance of Meatballs. Check the pres release after the break for the full list, while they didn't put a specific launch date other than 2011 we're already thinking CES in January is as good a time as any.
3D stole the show at CES 2010
Not sure why we've been putting this off, but we'll just come right out and say it: there's no doubt that this was the year for 3D at CES. We walked the show floor for countless hours and can tell you that just about everyone was showing something related to 3D at their booths. Most of these demos required a bit of a wait to experience them (thanks, hype), and everywhere you went people were talking about 3D. Granted, not all of that talk was positive, but it was talk nonetheless. Whether or not the technology will be seen in history as a success in the market place is obviously still up in the air, and much like a finely crafted episode of Lost, 3D at CES this year was littered with more questions than answers. %Gallery-82768%
