campaign
Latest
Glitch art book shatters fundraising goal
Glitch may be down, but it's not out. The whimsical, non-violent MMO closed its doors on December 9th of last year, but fans of the game still hold its memory close to their hearts. That's exactly why former art director Brent Kobayashi (AKA Meowza, AKA Kukubee) decided to gather together everything that he and the Glitch art team designed over the years, including never-before-seen concept art and some worlds that didn't make it to the game. Through Indiegogo (one of the many alternatives to Kickstarter), Brent set up a project to raise $17,000 for production of a hardcover book showcasing the art of Glitch. But as happens with the internet, the initial goal was shattered with the current money raised at just over $105,000 with 34 hours left to go on the campaign. The good news is that this book will certainly become a reality. The better news is that you still have time to grab one for yourself! [Thanks to Sounder for the tip!]
Google's 'Defend your Net' campaign asks Germans to resist copyright changes
Remember when the German government was thinking about making search engines either remove news excerpts from results, or pay royalties for including them? Well, these changes could soon be enforced, and Google has launched the "Defend Your Net" initiative to urge the German people to stop that happening. On the campaign's pages, the search giant voices its opinions on what such a decision would do: harm the German media and, by extension, the country's economy. It also points out that its news service is ad-free, publishers can opt out of listings, and that some German outlets receive roughly half their traffic from Google searches. Anyone who wants to receive information on the bill's progress can register for email updates, and a tool is available to find the contact details of your local official if you're feeling proactive. Need firing up? Then check out Google's motivational video below.
'Smoked by Windows Phone' campaign stops the smack talk, asks you to 'Meet your Match'
The "Smoked By Windows Phone" marketing drive has seen over 250,000 head-to-head handset battles so far, with many hits for Redmond and also a few embarrassing misses. The campaign is now changing tack to embrace a slightly safer, less physical tone, under the banner of "Meet your Match." The side-by-side comparisons with rival phones will remain, but the spotlight has been broadened to cover features like camera work and sharing, among others, instead of focusing only on speed. While it's likely the offer of free phones as prizes that will light up faces in the promo vids, regardless of the strengths of the OS itself, the overall pitch certainly feels more on-point than some others we've seen.
One million players have completed Halo 4's campaign
The official Halo Waypoint blog has shared a number of stats and figures from Halo 4's first week, revealing that over a million people have already completed the new game's campaign since launch; six percent of which have finished the game on its "Legendary" difficulty setting.All of that campaign playing took up 13.5 million hours of gameplay; however, War Games was actually the most popular game mode, with four million users clocking 16 million hours of competitive multiplayer within the first five days of launching. 1.9 million hours were spent playing Spartan Ops, Halo 4's ongoing episodic co-op mode.And if you're wondering just how much overall death Halo 4 has caused, 343 says that 4,590,416,285 kills took place in all of the game modes within the tracked five-day period. That's over 4.5 billion kills, between fellow players, the Covenant, and the new Prometheans. With all of that killing, it's no wonder the planet is called Requiem.
Interview: Maine Senate candidate tells why gamer shaming bodes ill for the future
Is playing World of Warcraft so bizarre and disturbing that players should be considered unfit for public office? According to the Maine Republic Party, the answer appears to be yes. Late last week, the party launched a jaw-droppingly clueless campaign attempting to shame Democratic State Senate candidate Colleen Lachowicz for -- oh yes, here it comes again -- playing a video game. "We're not attacking Colleen for being a gamer," Maine Republican party communications director David Sorensen denied in an interview with Polygon. "Our website and mailers are focused on Colleen's extremely offensive remarks made in connection with her gaming, including saying that Maine's governor must have been a child prostitute or drug dealer, and how she might drown conservative activist Grover Norquist in a bathtub." Despite the GOP backpedaling, one look at the mailer and ColleensWorld, the supporting website, makes the gaming slur (and the noncontextual nature of Lachowicz's comments) painfully obvious. Clearly, whoever conceptualized the campaign suffers from a lack of cultural context. Perhaps they didn't know that World of Warcraft is even used as a teaching tool in public schools, making gaming a natural fit for 48-year-old Lachowicz, a licensed social worker, stepmother, and licensed foster parent. We're guessing they probably didn't visit Lachowicz's campaign Facebook page, where a clip from gaming innovator Jane McGonigal outlines how gaming in moderation actually makes people better at the other things they do. Why does nonsense like this persist? In an exclusive phone interview with WoW Insider, Lachowicz told us why the Maine GOP's embarrassing misstep hasn't negatively impacted her campaign but still fills her with foreboding for the future of young people growing up in the digital age.
Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video)
Sony isn't known for rolling out the red carpet when one of its phones arrives Stateside, although that's partly because US carrier-endorsed versions are few and far between. It clearly sees the Xperia Ion as worth the five-star treatment it's giving the rest of the 2012 Xperia line: the company is starting a rare TV ad campaign to pitch its 720p wunderkind to an American audience that might not have noticed the Ericsson badge going away. As you'd expect, the pseudo single-take spot ends up being as much a vehicle for pushing other Sony projects as it does for the Android phone in question; we hope you don't mind getting a brand overdose. With that in mind, there's more action and explosions per square capita than in any other smartphone ad in recent memory, so if you're upset that other smartphone ads are just too... peaceful, click Play and get your fill of danger.
Ubisoft shows off four-player co-op in Far Cry 3
Ubisoft took the stage at the Sony press conference this afternoon to show off a new feature of Far Cry 3: Four-player co-op. Rather than take place in the game's singleplayer world, the co-op feature is an additional mode, offering a mission-based campaign, where players have to team up to accomplish certain objective-based tasks.Ubisoft also showed off a map editor for the game, and mentioned that Far Cry 3 would also have extra content exclusively on Sony's console. The game is due out later on this year.
Ubisoft addresses lack of split-screen co-op in Ghost Recon: Future Soldier
Living-room soldiers looking to team up with a real-life buddy for some Ghost Recon: Future Soldier couch co-op may be sorely disappointed once they discover that split-screen multiplayer doesn't exist for the game's campaign mode, despite various online retailers (including Ubisoft's own UbiShop) purporting the game's support of that very feature."We've been made aware of the presence of outdated information on UbiShop and several retailer sites stating split screen, cooperative play is available in Ghost Recon: Future Soldier's campaign," Ubisoft forum manager EvilPixieGrr said in an update on the publisher's forums. "We have ensured the information has been updated on the sites affected by this."Luckily for Ubisoft, Future Soldier's actual retail box art does not sing the praises of local campaign co-op. [Thanks, Keith!]
The Game Archaeologist looks at Guild Wars Utopia
Aztecs. Chronomancers. Mounts. Halberds. Golems. Dual wielding. These are all but a hint of what a fourth Guild Wars campaign could have been, a campaign that was under development in the mid-2000s but was scrapped by 2007. Replacing it was the expansion Guild Wars Eye of the North and the workings of a super-secret sequel to the game (which you've probably never heard of). It was the forgotten campaign, swept under a rug while it was still under the rug. But what if, in some alternative timeline, ArenaNet had gone ahead with this campaign? What if it became an established part of the Guild Wars legacy, as familiar to us today as Nightfall and Factions? What if Guild Wars Utopia had lived?
League of Legends runs Make-A-Wish charity campaign
The Make-A-Wish foundation is a charity that helps make seriously ill children's dreams come true. Several months ago, Riot Games worked with the foundation to bring 17-year-old League of Legends fan and cancer sufferer Joe up to the studio where his favourite game is made. Riot was so inspired by Joe's visit that developers decided to give back to the Make-A-Wish in any way they could to make more children's dreams come true. Following on from the success of community donations to the Red Cross during Japan's earthquake and tsunami, this week Riot announced a new donation drive in support of the Make-A-Wish foundation. "From now, May 4, until 10:30 a.m. PT on May 18, 2012, Riot Games will donate 100 percent of the RP sale price for Joe's favorite champion, Jax, and his Jaximus skin to Make-A-Wish. To make it easier to help, we'll also be lowering the price of both the champion and skin by 50% during this period."
Toshiba sings NAND Flash's praises, thinks you should too
Have you taken a moment today to stop and thank NAND Flash for existing? No? Well, Toshiba would like to say tsk, tsk. Today the company launched a full-scale campaign to promote this storage technology -- and by full-scale we mean a dedicated "25 Years of NAND Flash" website, a "NAND Flash Deprivation Experiment" video series, new Facebook and Twitter accounts and a Toshiba Excite 10 giveaway. We must have missed the memo that NAND was dangerously underappreciated, because we're still trying to figure out why it needs a marketing campaign of its own. Toshiba has a slew of laptop refreshes and the Excite 7.7 and 13 tablets just around the corner -- and that interim period between announcement and launch date can be killer -- but somehow talking up NAND Flash doesn't seem the right course of action. Take a look at the campaign's first video below the break and decide for yourself.
Rage: Campaign Edition available on Mac for your pleasure, anger
Rage has officially launched on Mac with the Campaign Edition, which includes the complete single-player campaign, the Wasteland sewer missions and Anarchy Edition content for $40. Rage: Campaign Edition is available through the Mac App Store, publisher Aspyr's Game Agent, and other Mac retailers (excluding Steam, it seems).Obviously Rage: Campaign Edition doesn't include multiplayer, but we assume that's why it's not called Rage.
Mass Effect 3 campaign details from Casey Hudson offer you a choice
Mass Effect 3 begins with a choice among three different game modes -- story, roleplaying or action -- that will affect how the campaign plays out for each person. As BioWare executive produer Casey Hudson explains it to Game Informer, these choices are basically difficulty and auto-fill settings for people who expect different things from the Mass Effect experience. "You have to make a game with a certain design before you realize that there are different player types," Hudson said. "One of the surprising pieces of feedback was for some players, it's not that they don't like the story. They love story. In fact, the story is so important to them that they feel the story choices are intimidating. "So all these settings do is that they set some of the options on the option screen before you've played it and know what those options mean. Once you get in and start playing, you can change things." The story setting will make it more difficult to die and makes the action scenes easier, so players can mow through enemies, Hudson said. The action mode fills in default dialogue that grants players access to a lot of interesting things, but "it's not canon," Hudson said. "We have a rule in our franchise that there is no canon." If you decide to choose the inquisitive path, the rest of Hudson's interview is right here.
Frustrated fans demand Motorola make good on promise, deliver unlocked bootloaders
Like HTC and Sony Ericsson, Motorola had previously committed itself to deliver products with unlockable bootloaders. In fact, the company went so far as to profess that it would make this functionality available across its entire product line by late 2011 -- subject to carrier approval, anyway. While the first two companies have made good on their claims, Motorola seems content to be silent on the matter. Certainly the international version of the RAZR can't equal the sum total of the company's promise, right? Now that 2011 has come and gone, some of Motorola's most fervent supporters are growing anxious. In an effort to grab the company's attention -- and see that something gets done -- one individual has started Operation: Make Ourselves Heard, which has gathered approximately 1,600 signatures from like-minded individuals, each who seek tangible progress from Motorola. If this issue is important to you, we certainly encourage you to sign the petition.
The Broken Doll roleplaying storyline chills hundreds on Moon Guard
From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. Your days are numbered. It takes you a moment to realize that's all that's in the letter you just opened in your in-game mailbox -- that, and the Hangman's Noose ("It's shiny with blood!") attached at the bottom. You flick open the guild roster, but nobody's online yet. You run the sender's name through the Armory, only to come up with ... nothing. You're not involved in any active roleplaying storylines, and you can't think of anyone you've roleplayed with recently who seems threatening in the least ... Fine, then. You take it to the forums. You're met with the usual banter for a page or so -- but then another player reports that a friend received a similar note. Then another shows up. And another. Before you know it, the entire realm, Alliance and Horde alike, is roiling with intrigue. Hundreds of players are sucked in. Who are the letters from? What is the threat striking again and again at seemingly unlinked players? What is behind the unfolding string of horror unfolding before you? Who is The Broken Doll?
343 goes behind the scenes of Halo: Anniversary's campaign
This latest trailer from Microsoft's 343 Industries goes behind the scenes on Halo: Combat Evolved Anniversary's campaign mode, which the team tells us has been carefully updated graphically and with extra features like online co-op mode, skull modifiers, 3D, and even that Kinect functionality we learned about last weekend. And there's a lot of thought going into these features: Master Chief's retro armor, for example, was iterated on for a good six to seven months (including cues from fan feedback after its first appearance at E3) before the team arrived at the final version. As Franchise Development Director Frank O'Connor himself says, the updated game certainly seems like quite a smörgåsbord for the Halo fan, all for just $40. Halo: Combat Evolved Anniversary is due out on November 15.
PayPal to open NYC pop-up store next month, showcase new mobile payment services
The idea of a physical PayPal store may seem somewhat counterintuitive, but that's exactly what the company is planning to open next month, in Manhattan. As TechCrunch recently revealed, the forthcoming pop-up store is slated to open its doors on November 1st, as part of a campaign designed to promote PayPal's new slate of in-store technologies. Located at 174 Hudson Street in Tribeca, the outlet will also sport a large QR code on its exterior, which passers-by can scan with their smartphones to find more information on the company's new mobile payment services. Inside, merchants will be able to better familiarize themselves with PayPal's commercial offerings, which include location-based promotions, cross-device payment services and real-time inventory checks, among others. The store will be open for about three and a half months, and PayPal's new features should be making their way to physical retailers in the near future. No word yet on specific partnerships, though the company is expected to announce them soon.
Pocket Legends goes under the big top with Nuri's Hallows
Pocket Legends, the pint-sized popular MMO with charm and quirkiness to spare, is enlisting players for a stint at the circus. While some of us may indeed qualify to join the sideshow freaks, Spacetime Studios is hoping that adventurers will instead help lift the curse of an unfortunate traveling circus. With the recently released Nuri's Hallows campaign pack, players can now push up to level 60 as they investigate the cursed circus and its fascinating inhabitants. Amidst fighting the Strongman or navigating the twisted passageways of the House of Pain, there's tons of new loot to be found. Best of all, Spacetime is offering this campaign for free. Pocket Legends is available on iOS devices, and you can watch the trailer for Nuri's Hallows after the jump. Remember, kids, all the best things in life come after the jump!
The Game Archaeologist uncovers Shadowbane: Talking with Josef Hall and Todd Coleman, part 1
After a couple of weeks of talking with players about their favorite experiences in Shadowbane, I decided it was high time to flip the discussion from those who played it to those who made it. Today we're going to kick off a two-part interview with the makers of Shadowbane, Josef Hall and Todd Coleman. It's interesting to realize that while MMOs come and go, many developers remain in the industry, moving between projects in surprising ways. In this case, both Hall and Coleman went from the brutal lands of cutthroat PvP to a colorful kids title: Wizard101. It's hard to imagine two MMOs being more different, but that goes to show you that developers, like gamers, don't always like being pigeonholed into specific roles. The duo were extremely eager to talk about Shadowbane, as you'll see from this interview. Buckle up -- you're in for a treat! The Game Archaeologist: Can you introduce yourself to us and explain how you became involved with Shadowbane? Josef Hall: I'm Josef Hall, co-founder of Wolfpack Studios, the creator of Shadowbane. Currently, I'm the Vice President of Development at KingsIsle Entertainment, creator of Wizard101. Todd Coleman: And I'm Todd Coleman, co-founder of Wolfpack. I'm currently the VP of Production and Creative for KingsIsle. Josef and I still work together; we were the two first people brought in start the dev studio for KingsIsle here in Austin. Hall: In fact, Wizard101 was our idea, which is a bit odd, given that we were also the first two people to come up with the core idea behind Shadowbane.
Nokia prepping $120 million ad campaign ahead of Windows Phone launch?
With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era. But the company is remaining rather mum on the subject, saying, "We are excited about the Nokia with Windows phone, but it's not our policy to comment on specific campaigns for unannounced products." Awkwardly executed "leaks," on the other hand, are an entirely different matter. [Thanks, John]
