Namco Bandai has tapped in-game ad agency Double Fusion to inject alluring elements into the game...
Sony wipes out interfering ad from WipEout HD
Sony has removed a controversial in-game ad from WipEout HD, which slammed the hover brakes on th...
Double Fusion slows down WipEout HD with ads
The latest WipEout HD patch did more than just add Fury content to the game. No, it also introduc...
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Double Fusion in-game ads expand with THQ, SEGA, Eidos and Midway
Double Fusion, a company specializing in in-game advertising, has expanded its PS3 portfolio by s...
2008 Worlds in Motion Summit schedule announced
The 2008 Worlds in Motion Summit schedule has been announced, along with a synopsis of this year'...
Sony, Double Fusion sign in-game ad deal
Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company ha...
CoX In-game Ads: Opting in for reinvestment
DJ Templar: Gotcha. One of the pastimes with some of the people on the forums has been taking the mo...
CoX In-game Ads: The bandwidth/revenue equation
DJ Shecky: Do you guys have an idea yet of what sort of bandwidth consumption this is all going to w...
CoX In-game Ads: How to make 'em, where to see 'em
DJ Shecky: Alright. And as a followup to that, I had a couple of people -- namely one of our other D...
CoX In-game Ads: Selective placement, self-promotion
DJ Shecky: Somebody posted this one up on the Cape forums. Obviously there's a limited amount of...
