09.28.09 As advertised: Dead to Rights targets 17-and-ups Namco Bandai has tapped in-game ad agency Double Fusion to inject alluring elements into the game w... By David Hinkle, 09.28.09 save Save share
08.04.09 08.04.09 Sony wipes out interfering ad from WipEout HD Sony has removed a controversial in-game ad from WipEout HD, which slammed the hover brakes on the... By Alexander Sliwinski, 08.04.09 save Save share View
08.03.09 08.03.09 Double Fusion slows down WipEout HD with ads The latest WipEout HD patch did more than just add Fury content to the game. No, it also introduced... By A. Yoon, 08.03.09 save Save share View
12.01.08 12.01.08 Double Fusion in-game ads expand with THQ, SEGA, Eidos and Midway Double Fusion, a company specializing in in-game advertising, has expanded its PS3 portfolio by sec... By A. Yoon, 12.01.08 save Save share View
07.20.08 07.20.08 2008 Worlds in Motion Summit schedule announced The 2008 Worlds in Motion Summit schedule has been announced, along with a synopsis of this year's s... By James Egan, 07.20.08 save Save share View
07.10.08 07.10.08 Sony, Double Fusion sign in-game ad deal Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company has... By Jason Dobson, 07.10.08 save Save share View
04.08.08 04.08.08 CoX In-game Ads: How to make 'em, where to see 'em DJ Shecky: Alright. And as a followup to that, I had a couple of people -- namely one of our other D... By Jonathan Northwood, 04.08.08 save Save share View
04.08.08 04.08.08 CoX In-game Ads: The bandwidth/revenue equation DJ Shecky: Do you guys have an idea yet of what sort of bandwidth consumption this is all going to w... By Jonathan Northwood, 04.08.08 save Save share View
04.08.08 04.08.08 CoX In-game Ads: Opting in for reinvestment DJ Templar: Gotcha. One of the pastimes with some of the people on the forums has been taking the mo... By Jonathan Northwood, 04.08.08 save Save share View
04.08.08 04.08.08 CoX In-game Ads: Selective placement, self-promotion DJ Shecky: Somebody posted this one up on the Cape forums. Obviously there's a limited amount of pla... By Jonathan Northwood, 04.08.08 save Save share View
