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Anti-Aliased: Top 5 things MMOs should learn in the new year pt. 2
#2 -- Balance microtransactions with game content.Real money trade (RMT) was big news this year. The rise of the microtransaction model was on everyone's lips. I'm not calling for a death-knell of subscription fees or anything (I like the predictability of the subscription system; I know how much I'm going to pay) but I am saying that microtransactions need to be carefully monitored. "Just remember the first rule of actually having an avatar in an online space -- people want to look cool above everything else." This writer's suggestion: cosmetic pieces. The item doesn't have to do something to make people love it. Take some hints from Gaia Online, Mabinogi, and City of Heroes. Their models have proven that people will pay for things -- awesome abilities or not. Just remember the first rule of actually having an avatar in an online space -- people want to look cool above everything else.Many people may not agree with John Smedley on everything he says, but he's dead on the money with ideas like character action figures, guild calendars and pictures, and posters with your character on it and the official branding. Those items are amazing concepts, easy to produce, and a great way for an alternate revenue stream to flow into your company.#1 -- "Kill/Quest, Level" concept is a dead horse, get on with it already!Yes! Get on with it! This is, without a doubt, in my mind, the biggest failure of the industry today. We're following along a solved formula, and it's shooting this industry in the foot. Player needs to level, player completes quests and kills monsters, player reaches next level, player gets new abilities, player uses abilities to go complete quests and kill monsters, et cetera.We keep asking the question, "Why don't these new games seem like they're as good?" And then we begin this in-depth analysis and begin checking every aspect of the game to find out why this feels like we've done it all before. The answer is taking a step back, looking at the model and exclaiming aloud, "Holy heck in a handwoven handkerchief, we have done this before!"The reason we keep playing single player games is because each one has it's own twist on the core formula. Couple that with the story and personal experience, and you get a great game. Our MMO industry needs to learn this fact this year -- not next year. The quest/kill, level, quest/kill model has been done and overdone. Gameplay needs to expand past this. Even reputation grinding is nothing more than the quest/kill to level system. "The quest/kill, level, quest/kill model has been done and overdone." One game that has been taking off faster than a warp drive engine has been EVE Online, because it has broken from this methodology. Before you begin your complaints, yes, the grinding system is there. Doing missions to get money is the quest/kill system. What makes EVE different and attractive is that this system is not the core of the gameplay -- it is a tangent of that play. The gameplay centers around the tools offered to let users shape and mold the universe according to their wishes. Money is a requirement, but it does not only come from mining and missions; it can come from basically anything you can twist to make money. If you can dream it you can probably do it in EVE -- that's the magic. This is why EVE is simply one of the best MMOs you can wrap your hands around.2009 has a chance to be something special. With titles like Jumpgate Evolution, Star Wars: The Old Republic, and Darkfall Online coming at us, this should be a very good year. Colin Brennan is the weekly writer of Anti-Aliased who remembered Darkfall before the rabid comment fans ripped him apart for not mentioning it. When he's not writing here for Massively, he's over running Epic Loot For All! with his insane roommates. If you want to message him, send him an e-mail at colin.brennan AT weblogsinc DOT com.
It's a Mabinogi and MapleStory Christmas!
You've been very good this year, and Nexon knows it. They know it so well, in fact, that they're delivering two major updates to Mabinogi and MapleStory just in time for the holiday season! These updates not only include the two Christmas festivals, but also a variety of other new features as well.MapleStory players can get their hands on the new city of Magatia, the Christmas festival in Happyville, special Christmas Sock mobs that will randomly appear in the world, and many smaller holiday quest events. Plus, on December 23rd, MapleStory will undergo the "Day of Darkness" event, where GMs will be spawning special monsters all day long before the holiday cheer of Christmas.Mabinogi players not only get to help out a troubled Santa Claus and watch fireworks for New Years Day, but they also get the huge addition of being able to own their own houses! Players may now own houses, while guilds can own castles and improve upon their guild stone. Guilds can now also clash in guild battles and create their own special "guild robes" to wear to show membership.So happy holidays to all Mabinogi and MapleStory players! Go take out those evil stockings and help santa pay for his expensive reindeer!
Massively's best of - Favorite new MMO of 2008
Winner: Warhammer Online (writeup by William Dobson)The hype-o-meter was off the charts just prior to Warhammer Online's release this year, and when the game finally did come out, gamers found it to be a refreshing change of pace at the same time as being a heck of a lot of fun. Unlike so many other MMOs out there, WAR allows you to get into the meat of the game right from level one if you so choose. And what is that meat? Player versus Player combat, or Realm versus Realm (RvR) in this case. With the option to join a queue for an instanced scenario battle from anywhere in the game, and open RvR battlefields located in every tier, bloodshed is always just a short step away. The distinction between PvP and RvR is made extremely clear in WAR. Class balance is not based on 1v1 battles, but rather, group-versus-group combat. The underlying goal of all the factional warfare is to siege keeps and capture territories, which is intended to require the co-operation of larger groups of players, and is reminiscent of Mythic's older and much-loved MMO Dark Age of Camelot. The ultimate glory in WAR is to have the chance to pillage the opposing realm's capital city, loot their dungeons and kill their king – sounds exciting just reading about it, right? Even if you look past the RvR aspect of the game, WAR still brings a lot to the table: Public Quests, which give players a new way of coming together to accomplish PvE goals; the production values and the way the world of Warhammer is brought to life; the Tome of Knowledge, which provides little incentives to achieve things in all areas of the game, and offers detailed lore. Troubled, perhaps. Flawed, for sure. But with a team dedicated to improvements and a fantastic new spin on the fantasy standard, everything comes together amazingly well in Warhammer Online. It's no wonder at all that it is our favorite new game of 2008.%Gallery-21882%
Aion ascends in Korea as competitors fall
In many respects, watching the MMO industry in Asia is a litmus test of sorts for the western markets. While the preferred game mechanics of your average Korean MMO, for instance, differ markedly from what a North American MMO gamer expects from a title, the broader ideas -- in terms of business models -- represent what may yet be for those of us in North America, Europe, and Australia. So when industry leaders aren't doing well in their primary market, it may not bode well for their smaller titles running in other regions of the world.We've come across an interesting piece in The Korea Times about some sea changes in Korea's MMO industry, focusing on NCsoft as well as its competitors -- Nexon, Webzen, and Hanbitsoft. We've previously reported that the Aion: The Tower of Eternity beta has, thus far, been quite a success in Korea and is perhaps a ray of hope for NCsoft in some troubled times. NCsoft's fiscal health is a big issue for fans of City of Heroes, Guild Wars, Tabula Rasa, and Lineage II, among others. So it comes as good news that NCsoft has nearly 200,000 concurrent users playing Aion: The Tower of Eternity in beta. The Korea Times, however, describes the country's MMO industry as being in a state of flux.
MapleStory set to be boarded, mateys
Ever wanted to take on monsters and swagger around, with nary a care for lesser landlubbers? Well Nexon's got just the thing for you in their newly created MapleStory player class - Pirates! Launching this month, the addition of the Pirate class adds a new facet on this already popular game. Players start with the Pirate, but can choose one of two job paths as their levels increase. At level 30, players can specialize in the fast melee attacks of the Brawler, or go for the ranged-attack prowess of the Gunslinger. Both job trees continue up to Buccaneer or Corsair at level 120, respectively. Additionally, pirates gain several fun new abilities like sneaking past monsters in barrels, the ability to summon sea creatures to help, and even transformative battle powers.As if that weren't timber-shivering enough to give players an incentive for rolling a Pirate, MapleStory is also adding in a series of new maps and areas to experience aboard the Pirate ship Nautilus, just full of new adventures. They're also planning a series of contests based around the new class, including a costume contest, a user-generated content contest and even a competition for pirate-themed guilds. To top it all off, MapleStory is introducing a new server for people to play on - Demethos - which should give new players a chance to be on a more even footing as everyone levels up. Sounds like some serious sea fun to us. Yarr!
Massively.com giveaways: Nexon Currency Cards
We hope you enjoyed yesterday's NCsoft giveaways. Today we're doing a potpourri of giveaways from some Titans of the MMO game industry. Titan Tuesday kicks off with an import from the nation of South Korea that's become a huge winner in the North American market: Nexon. This innovative company has been kind enough to send us 10 currency cards to customize your MapleStory avatar, tweak your Audition singing experience, or up your Combat Arms ante. Nexon currency cards are good with any of the company's games. The games themselves are free to play, you see, something you might already know from our lengthy look at MapleStory earlier this year. We've been sent 5 $10 cards and 5 $25 cards, for a total retail value of $175. If you win, you'll randomly be assigned one of the cards. All you have to do to enter is leave a comment on this post. MapleStory is very well known for its holiday events, so we want to know what your favorite holiday is! Let us know and you might just win a currency card. You'll need to comment before 7:00 AM EST Thursday, November 6th. You can only enter once per person, and after the contest closes we'll ship out these fantastic prizes to 10 randomly-selected winners. Give us at least a week to ship out this massive pile of swag, though. To win you must be age 18 or up and a resident of the US or Canada (excluding Quebec). For full eligibility details, we suggest you read our official rules. Good luck!
American McGee seeks to bring kart-racing MMO to the west
Lots of people predict a new game being the next WoW-killer, or at least irritate others with those predictions, but in China some people are talking about a KartRider-killer. One of the most popular games in China -- indeed, throughout Asia -- is an MMO based off of GoKart racing and it looks like other competitors are about to take on Nexon's KartRider dominance. What's interesting is that the main person behind this is none other than American McGee, who's now turning his attention to the MMO space with a new game called BaiJiu Racer, which our sister site Big Download reports.If you've ever played the trippy game American McGee's Alice, a twisted continuation of Alice in Wonderland released in 2000, you'll probably remember his name. American McGee currently heads up the Shanghai-based Spicy Horse game studio which most recently developed the episodic PC game Grimm. BaiJiu Racer (context: BaiJiu is a 120 proof liquor) already has a Chinese publisher, but McGee is seeking to bring the title to western markets as well, and is putting out a call to interested parties. While a kart-racing game might not seem like the most viable MMO game to release outside of Asia, you might want to have a look at the trailer found below the cut, it looks like fun.
Anti-Aliased: Games you should have played, but probably didn't.
So I learned two things since my last column. The first is if I mention Warhammer Online or Playboy models in any capacity, my traffic rating graph begins to resemble the Swiss alps. So... Warhammer Online and Playboy models.The second thing I learned is that everyone is pretty much agreed on Warhammer, except for a few outliers. The game has faults, but all those faults are easily overlooked when the game provides a fun environment to romp around in. But that made me start thinking... what other games on the market are pretty good, but overlooked due to a lack of popularity? What games would I recommend to my readers who just aren't happy with the current mainstream market? What games should you have played, but probably overlooked? I think I have a few. Show Me The Games >> %Gallery-34710%
Game economy grows with micropayments
As was recently discussed in a similar topic here at Massively, the idea of micropayments for our MMOs and virtual worlds is growing in popularity among game developers, but is it the best option? According to several highly-successful companies such as Nexon and MindArk, it's not only the best option, it's the future of online business models.A spokesperson for MindArk, maker of Entropia Universe, says that over $400 million in U.S. funds has changed hands in their game's four year lifespan. While some companies have strict rules against the interchange between real world money and virtual credits, there are plenty of others who swear it's the only way to go these days. A perfect example of this, as cited by a PCworld article, reminds us that the downloadable album from Aerosmith's Guitar Hero ventures have earned them more sales than all other album sales combined. "Who would have thought ringtones, wallpaper screensavers, and non-game mobile entertainment would be a $250 million business?", adds Joseph Olin, president of the Academy of Interactive Arts and Sciences.
Nexon's Combat Arms launches today, tournament to follow at E for All Expo
Today marks the commercial launch of Nexon's newest title, Combat Arms, a free-to-play hybrid first person shooter/MMO. If the words 'free-to-play' make you cringe, have a look at the trailers on their main page, which show gameplay and customization options. You might just change your mind. While Combat Arms is heavier on the first person shooter end of the spectrum, the title has many of the elements we've come to like about MMOs -- rank rewards, in-game currency and massively multiplayer social aspects are all tied into the game. (Combat Arms has a cash economy called the "Black Market" but it's not necessary to purchase anything to play the game.) Be sure to check out Joystiq's hands-on with Combat Arms for a closer look at the title and a brief interview with Nexon about the game's features. Timed with the commercial launch of the title is Nexon's Combat Arms Tournament with Pandora's Mighty Soldiers (PMS Clan), to be held on October 4th at the E for All Expo. Pandora's Mighty Soldiers are said to be the world's largest multi-platform online female gaming group, with divisions for PC and each console on the market. If competitors can handle PMS, the tournament prizes will include Nexon game cards, t-shirts, DVDs, and an assortment of Razer gear. PMS will definitely make you work for it though.
AGDC08: Why 'free to play' doesn't mean free or easy money
Min Kim, the presenter of the talk, subtitled this event "A collection of thoughts on building and launching a Free-to-Play MMO." Kim has been around the world and back talking about his company, Nexon, and the business practice they're leading the charge on. Free to play games are bigger than ever in the MMO space, be they local titles like Runescape or imports like Nexon's own MapleStory.As Nexon America's VP of Marketing, Kim generally makes for a compelling speaker. Still, it was hard not to be impressed at the specifics and knowledge he brings to a conversation on this topic. Essentially a guide to putting together a free-to-play business model from scratch, Kim's talk centered around hard-won lessons from the front lines.Read on for details on everything from the benefits of selling to kids at Target, to the dangers and pitfalls of self-publishing a game.
Free to play pt. 2
Live TeamsLaunching is something like 10% of the overall effort. Keep your team small to start, grow when you prove your success. Don't keep on working on a second product until your first is growing and successful with its own team. Constantly check the vitals of the project, datamining and understanding what your players like and don't like.This is a Social ExperienceDevelop great gameplay focused on social interaction. Encourage establishing identities and tying players to each other.Free to play gaming isn't complicated math:Subscription MMOsTotal Revenue = Subscribers * Subscription CostPaying Users = Subscribers (100% of Users)Free to PlayTotal Revenue = # of Active users * Paying Rate * average revenue per user (ARPU)Paying Users = # of Active users * Paying RateFinancial Upside to FTP MMOsA minority of players pay, but you're likely reaching something like 10x more players generally. Average revenue per user (ARPU) is variable, with players paying above and below. That's inclusive, meaning players can pay what the game is actually worth to them. Players who don't pay can be monetized in other ways, without item sales. ARPU and paying rate can be greatly varied. Don't go for a crazy ARPU, go for something that's sustainable.
Joystiq hands-on: Combat Arms (Page 2)
Combat Arms employs a clearly visible player ranking system in order to tie together rank rewards, the in-game currency, and the socialization aspects.Kim and Yang noted that this balance between purchased items and off-the-rack choices didn't exist in the original Korean version of the game. As previously mentioned, the Korean gamers were looking for a more "arcade-y" experience. Grenades had flares to make them easier to track, mines had blinking lights, and every purchased item was a pure win for the player -- why not buy in that environment. As Kim put it, "American players have a definite concept of what is fair and what isn't," and they were determined to cater to that.Yang noted that the despite changes from the Korean version, Combat Arms retains the "jump-in-and-out" gameplay that made this take on the genre so popular there. Nexon believes Americans will respond (and are responding) to this vision of what an FPS could be, based primarily on the "feel" of the game. As an example, Min Kim noted the simple feature that you can run in the game:"If you press the shift button you actually run. That is not an option in a lot of other FPSs so it feels a lot faster and a lot of people like that. It's one of those things that is not easy to market; you can't say: 'hey you press the shift button you go really fast' on the back of a box. They don't know what that means until they start playing it." After talking through the game as a concept, we sat down to play a few rounds -- dying numerous times to both Kim and Yang as they schooled us on the game's public servers. (Protip: Anyone interested in jumping into the game can already do so. Nexon has had an amazingly positive reaction, and had to increase their server capacity unexpectedly fast to deal with demand.)During our back-and-forth matches, Yang stated that Nexon's planning to update the game on a regular basis. The company has been regularly releasing a patch to the game every two weeks since the game's beta began. Every update will add new weaponry, while a new map or game type will be added every month or two.That endless state of updates driven by player demand will likely never stop for the game, and neither will the game's "test" state. After the interview, we spoke with Nexon representative Robert Holtzman to clarify when the game would be going with a hard launch. He laughed, and noted that the game might never get one -- given the title's popularity already, Nexon plans to continue to expand through word of mouth advertising and constant improvements.Overall, we walked away from Combat Arms very impressed. Given the game's region of origin and the stigma of a free-to-play titles, Nexon's offering is a surprisingly fun and impressively attractive offering. It's a fast-action title that will please the twitch-happy mindless shooter fan just as easily as one looking for a more tactical approach. On top of it all, it deftly ties online clan gaming and Web 2.0 sensibilities together with ranks, formal groups, and eventually social networking plugins. Given the unique blend of MMO and FPS in Combat Arms' DNA, it was intriguing and enlightening to see what the game has become. And it's always hard to turn down the offer of free. << PAGE ONE
Joystiq hands-on: Combat Arms
We recently had the chance to check out Combat Arms, the free-to-play online FPS brought to US shores by Nexon of America. Nexon is best known in the states for its unique side-scrolling MMORPG Maple Story. Despite the company's grounding in the MMO genre, Nexon chooses to see itself as a purveyor of online games in general. From online racing in Kart Rider to virtual karaoke in Audition, the company publishes or develops a multitude of multiplayer experiences. Its extension to first-person shooters, in that light, makes a great deal of sense. What's surprising is not that Nexon has chosen to jump into the FPS genre, but that the offering is as good as it is. The company has combined elements of mindless combat shooters like XIII with the multiplayer tactical orientation of a game like Counter-Strike. In doing so, it's delivered a title that can be as explosion- or strategy-focused as players want. And, of course, it wouldn't be Nexon without some unique twists -- namely, the incorporation of its successful microtransaction-based business model.%Gallery-27906%
Western MMO fan plays Eastern MMO, gets disoriented
There's an article over at The Escapist that tells the story of a hardcore Western-style MMO player who tries out an Eastern-style MMO and experiences a bit of culture shock. The article is written by WarCry Senior Editor John Funk.The game he tries to play is Mabinogi (of which we've published our own first impressions), and he dedicates himself to playing it for one week. During that week, he plays it for a total of 30 hours. That means he played the same game four and a half hours a day for seven days straight. We're not sure there are many games Western, Eastern, or otherwise that can stand up in that kind of intensity but he weathers through it! Comedy occurs as he struggles to understand random owl visits and perplexing user-interface functionality.At first it seems like the article is asking if the game mechanics of an Eastern MMO are destined to be completely lost in translation for Western players, but in the end Funk cops out into another direction. Still, it's humorous and occasionally almost insightful, so check it out if the topic interests you.
Nexon unveils MapleStory's Crimsonwood Keep expansion
Big news for MapleStory players: Nexon America yesterday made public Crimsonwood Keep, a big expansion for the game. The expansion 31 adds new maps -- mostly to the continent of Masteria's Phantom Forest. Also added: "11 unique enemies, 12 extensive, story-focused quests and a collection of new weapons and objects."The platformer/MMORPG hybrid (which is particularly popular with pre-teens) is updated pretty frequently, but this expansion is a bit bigger than usual. Its launch coincides also with the opening of a new server (called Yellondale) and more Summer Break Events.MapleStory -- which originated in South Korea -- is a huge success story. The expansion-related press release boasts of 5.9 million North American players and 87 million users across the globe. Keep in mind, though, that such numbers are a bit fuzzier and less conclusive with regards to a free-to-play game than they would be for a subscription-based MMO which has a financial barrier to entry for new users, and guaranteed income per user for the developer and/or publisher.
Shopping list: Milk, bread, MMO game time cards...
Let's face it, getting time cards for your favorite game is a necessity. It's up there with the milk, bread, and eggs that you need for your daily survival. We have enough stories about MMO withdrawal to fill a shopping cart, so why not sell our addiction where we can easily grab it? NCsoft got the message and is pushing their time cards out to the masses by partnering up with Target, Rite Aid, and Best Buy. Now you too can literally walk down the street to the drug store and pick up your favorite addiction -- more play time. More importantly, if you're a subscriber to City of Heroes/Villains, grab yourself a time card because it will unlock an in-game jet pack for you to use. The approach isn't anything new, as Nexon has already been providing their cash cards to customers of 7-Eleven convenience stores for some time now. What all of this does show is a marketing push by more game companies to get their cards into the mainstream market of consumer products. Lastly, as a friendly reminder, when you're running out to get those "essentials" at Rite-Aid or Target before that "big storm" hits, remember your desktop computer doesn't work when the power is out.
Massively's at E3 this week
As you probably guessed from our huge E3 bingo card from Saturday, we're hard at work in the blog mines in LA. WoW Insider and Massively's man-about-town Mike Schramm is at the EA press conference right now, on the lookout for any MMO-related content we can pass on to you. Meanwhile Krystalle Voecks was touching base with some of the folks from Nexon earlier today - we'll have some interesting content for you on those folks later this week.In the meantime, big sister site Joystiq is a coruscating beam of raw information right now. They've got the full skinny on the news-packed Microsoft press conference, as well as a number of other smaller announcements on this, Day 0.5 of E3 2008. Make sure to check in with the networks hub site for all the latest info, and stay tuned here for all the massive information we can find.
Why you should care about Korea
As closely as we watch the MMO scene here at Massively, all too often we neglect to look at the bigger picture. In the shadow of AAA titles developed in the US, there is an entire nation of MMO-players that all to often get ignored by the gaming press of the west. South Korea probably has the most enthusiastic population of online gamers in the world. The way they do MMOs is, most likely, going to dictate the future of the genre on a worldwide basis. Concepts like RMT, microtransactions, and the tenacious need to pay only when the mood takes the player are already being reflected in popular games here in the states. Gamasutra's Brandon Sheffield tackles this nation of gamers head-on, in an impassioned editorial meant to explain why we should all be paying closer attention to this fascinating country.Sheffield notes that Korea is actually a country where non-MMO developers have to compete for staffing resources, so prevalent is the desire to work on Massive games in the country. This is a also a nation almost purely of PC players - many Koreans like to mix their work and play by earning some extra cash from RMT. As long as Koreans see gameplaying as something that can be a lucrative passtime, "for fun" console gaming will never take the place of more serious MMO titles. Check out the piece, to gain the perspective the veteran journalist displays here: "Aside from World of Warcraft, they've taken a genre we invented, and perfected it to the point where an online dance game like T3 Entertainment's Audition has tens of millions of subscribers worldwide."
Joystiq looks at South Korea's PC Baang culture
No PlayStation, No Nintendo, No Sega. In a sprawling metropolis on the brink of a technological revolution what place would eschew console gaming? It was South Korea, and for the longest time there was an embargo against Japanese made imports. In the embargo's wake an unstoppable PC gaming utopia and a molding of an anomalous social culture evolved. With the government push for broadband access and the proliferation of PC Baangs, online PC-game rooms, a remarkable 70% of South Korean internet users have played some kind of MMOG. The Korean MMOG invasion on the western market has spurned resentment but some MMOs like Nexon's Maple Story found a successful niche. What is fascinating, are not the endless failed imports or the lucky few that do succeed in the US but the radical differences in our gaming cultures. Joystiq's Geoffrey Brooks is residing in Seoul, South Korea for the summer. Indulging his senses in this part of the world Brook posits about South Korea's PC Baangs and the masterful technological wired revolution and contrasts it to the lagging-behind United States. It's a must read, especially if you know nothing of the PC gaming culture in South Korea other than asking "isn't Starcraft big there?"
