Adidas is using augmented reality to sell limited-edition sneakers
The experience will debut at ComplexCon on November 3rd.
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.
Facebook and Nike just gave hypebeasts a reason to use Messenger
Selling limited-edition sneakers in augmented reality is the new wave.
For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Nike's secret weapon against sneaker bots: Augmented reality
The company says it 'has come very close' to beating the auto-buying tool.
Nike’s SNKRS app uses AR to help you buy limited-edition shoes
Have at it, hypebeasts.
Nike's SNKRS app puts a shoe store in your pocket
It may be hard for Nike to steal some of Adidas' current thunder, what with the upcoming release o...