Nikesnkrs

10.25.18
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
10.25.18 in

Nike upset hypebeasts with accidental Android-exclusive SNKRS drop

The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.

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05.01.18
Facebook and Nike just gave hypebeasts a reason to use Messenger
10
05.01.18 in

Facebook and Nike just gave hypebeasts a reason to use Messenger

Selling limited-edition sneakers in augmented reality is the new wave.

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11.06.17
For Nike, augmented reality is the perfect way to sell hyped sneakers
11.06.17 in

For Nike, augmented reality is the perfect way to sell hyped sneakers

The technology has become the company’s unexpected weapon against bots.

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02.11.15
Nike's SNKRS app puts a shoe store in your pocket
8
02.11.15

Nike's SNKRS app puts a shoe store in your pocket

It may be hard for Nike to steal some of Adidas' current thunder, what with the upcoming release o...

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