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You don't see many lenses pop up 'round these parts, but Sony's new 500mm f/4 G SSM optic is impressive enough to warrant some hands-on attention. We spotted the new A-mount telephoto mounted on an Alpha A77 at Sony's booth at CP+ 2012, and queued up for a chance to take some shots. The lens focuse...

February 10th 2012 at 8:11am 0 Comments
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What better way to kick this year's IFA conference in beautiful Berlin, Germany than a good old fashioned Sony press conference? We're getting ready to get things started here, so sit down, grab a beverage and reach for those 3D glasses to read along at home [note: this liveblog is not in 3D]. P...

August 31st 2011 at 9:44am 0 Comments
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First shown nearly a year ago, what appears to be a leaked official photo might finally mean the forever teased A77 is finally on the horizon. If you'll recall, the high-end Alpha was sporting a svelte see-through body, and the only tidbits the Japanese firm would confirm were the 2011 ship date...

June 22nd 2011 at 11:12pm 0 Comments
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It's no secret that CES is the stage from which camera companies unleash more compact shooters than you can shake a tripod at -- and preceding those come a glut of rumors, naturally. 4/3 Rumors has heard Olympus will unveil the XZ-1 (pictured), which boasts the LX5's 10 megapixel sensor and a none-...

December 29th 2010 at 8:44pm 0 Comments