An ad campaign shot entirely on a mobile phone camera? Well, Sony Ericsson -- claiming to be the first -- has done it, using the C905, ostensibly to prove what an awesome (8.1-megapixel) camera it boasts. The results can be found exclusively in December's issue of FHM, and are what Sony Ericsson Marketing Director David Hilton calls an "amazing opportunity" to "show off the capabilities" of the Cyber-shot. So let's just get this straight: your ad uses a professional model, a fashion photographer, professional lighting, and makeup, not to mention all that retouching, and we're supposed to be impressed with the camera? Okay, we'll admit it: we're pretty impressed.

[Via PicturePhoning]

So what do you think they take pictures of in an FCC lab when they've got an 8-megapixel cameraphone handy? Oh, come on -- you know the technicians lucky enough to fiddle with fresh gadget after delicious, fresh gadget as they burn through specific absorption rate paperwork engage in a little extracurricular activity from time to time. Our guess, honestly, is that they probably snap that scary apparatus that looks like a human head made out of gelatin and MMS it to their daughter with a message like "look what I found in the ditch, honey!" Of course, that prank only works once before little Julie figures out what daddy's up to, then all hell breaks loose as she tips off the gadget blogs that there's an unannounced Sony Ericsson on the way. Yeah, the C905. Thanks, Julie.

Oh sure, you've seen the 8.1-megapixel C905 Cyber-shot in the wild and in our very own hands, but have you seen it unboxed entirely on video? No? Well, today's your lucky day. Sony Ericsson's shutterbug-of-a-cellphone is a touch on the thick side and doesn't come with too many extras (you know, like a detachable zoom lens), but as SE always manages to do, it has delivered a pretty enviable beast all things considered. Have a look at the video after the break.

[Thanks, Gregg]

Are we taking a shot of the 8.1 megapixel Sony Ericsson C905 here, or is it taking a shot of us? Find out the answers to these burning questions and much, much more as we take a quick peek at the C905 alongside the Z780 and the mighty XPERIA X1 over on Engadget Mobile!

Press shots are often beautiful, but the problem with 'em is that they're usually about as real as Joan Rivers' face -- not the best way to get a real impression of what a device looks and acts like in the flesh. GSM Helpdesk scored some hands-on time today with the full range of Sony Ericsson's new wares, and the headliner of the bunch, the mighty 8.1 megapixel C905, is looking ready for battle. Not literal battle, of course, but battle in the marketplace with a whole host of feature phones being released this year from its top rivals -- particularly important at a time when market share is falling. The 2.4-inch display is apparently "clear" and plenty impressive for managing your extensive photo library, and we're digging the curvy styling; UIQ would've been nice, but we suppose the dumbphone set deserves killer cameras too. Also pictured are the low-end J132 and K330, the S302 (which with a 2 megapixel camera, may not be worthy of the name "Snapshot"), and the F305 gaming phone. We'd had high hopes for the F305 -- as we do for pretty much anything that can be shaken to control games -- but the live shots here are leaving us a little underwhelmed. Maybe the white version will do it justice?

Read - C905, S302
Read - F305
Read - J132, K330

No surprises here but at least Sony Ericsson's C905 Cyber-shot is now official. As a camera, we're talking Xenon flash, face detection, image stabilization and 8.1 megapixels crammed into a tiny sensor of unspecified make or dimensions. As a phone we're looking at quad-band GSM (9-hours talk / 380 hours standby) and tri-band UMTS/HSDPA 850/1900/2100 on the C905a worldphone variant. It also comes packing an auto-rotating, 2.4-inch scratch-resistant QVGA display, aGPS with Google Maps, A2DP stereo Bluetooth, TV-out, 2GB of included Memory Stick Micro (M2), and WiFi with DLNA support when this slider is loosed upon the globe in Q4.

[Via Esato, thanks Adrian L.]

Paris who? Sony Ericsson's let yet another one slip out of its fingers before the official announcement, this time around a killer slider said to be the Cyber-shot C905, codenamed "Shiho." If the rumors pan out, it's got one heck of a rap sheet, too, starting off with an 8.1 -- yes, eight point flippin' one -- megapixel camera with both xenon and LED flashes (for still and video capture, respectively), GPS, TV out, DLNA certification, and HSDPA in your choice of European and American flavors. The screen's apparently just QVGA, but in light of everything else we're hearing, we might just be willing to let that slide. It'll apparently be announced on the 17th of the month in gold, silver, and black for a fourth quarter release. Wowza!

[Thanks, Adrian]