EuropeanExpansion
Latest
Lenovo buying Medion for up to $907 million, expects to double its German PC market share
It looks like you can expect to see a lot more of Lenovo in Deutschland. The company is buying German consumer electronics maker Medion -- a deal worth up to €629.4 million ($907 million), according to The Wall Street Journal. That makes it the company's biggest acquisition since it bought IBM's PC business back in 2004. Lenovo's end game: to boost its market share in Germany, which happens to be Europe's largest PC market. All told, it hopes to own 14 percent of the PC category there -- roughly double what it commands now -- and expects its share of the Western European computer market to hit 7.5 percent. Lenovo's announcement comes at a time when it seems to have some strong upward momentum -- just last week, the company reported that its fourth-quarter profit more than tripled year over year (much to Wall Street's surprise) and that it generated $21 billion in revenue thanks to growth in every product line and every region where it does business. PR chock full 'o numbers after the break.
