Post Thumbnail

We've seen outfits and networks dig deep to figure out how to make ads more attractive (or just watchable, really), but Disney's taking things to an entirely new plateau. The mega-corp is establishing a laboratory in Austin, Texas which will actually test the biometric reactions of up to 4,000 peop

6 years ago 0 Comments
Post Thumbnail

Advertisers and networks worried about missing the boat with old-school standard definition ads can expect a boost from DG FastChannel, as it rolls out its HD Xtreme initiative. This week at the NAB show, it's showing off the Spot Box - HD Xtreme edge-server that allows HD advertising to distribute

6 years ago 0 Comments
Post Thumbnail

Just two short years ago, we were the ones wondering where all the HD ads were, but now it seems that commercials in high-definition are finally getting the attention they deserve. According to a study conducted on Discovery HD Theater, it was found that \"the increase in brand recall by HD viewers

7 years ago 0 Comments