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Nike's endorsement of Tiger Woods, the most prominent face in golf, dates back to when he first began his professional career in 1996. Since then, shoe technology has evolved tremendously, thanks to the development of new design materials that have made footwear lighter and more comfortable. To th...

3 days ago 0 Comments
January 28, 2015 at 4:15PM
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Now that we've talked about how you could take your golf skills to another level, it's time to discuss a real sport (just kidding): football. The Beautiful Game has changed tremendously over the past few years, and that's largely due to the technology being used to make soccer equipment lighter, f...

1 month ago 0 Comments
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Ever since Marty McFly first wore them in Back to the Future Part II, we've all dreamed of auto-lacing shoes. Nike has now said that a pair will launch in 2015, but despite that, a Canadian startup is taking to Kickstarter to try and beat the shoe giant to the punch with its Powerlace P-One shoes....

2 months ago 0 Comments
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Wearables have become popular among athletes for monitoring training progress, but on its recent Rise campaign stop in Shanghai, Nike took a different approach. Inside the so-call House of Mamba, NBA star Kobe Bryant hosted 30 young players from all over China who trained on a full-sized LED baske...

5 months ago 0 Comments
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When we heard that Nike had put up a secret vending machine in New York City, we definitely wanted to go find it and see what all the fuss was about. But, unfortunately, we were a little bit late to the party -- the machine is now long gone, perhaps on its way to a new place (maybe Japan?). Nike's...

6 months ago 0 Comments
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Despite rumors of the Nike+ Fuelband's demise (and a cozy relationship with Apple), the sportswear maker has finally expanded its compatibility by releasing a sync app for Android. Just like the iOS companion app, it communicates with Nike's wearable fitness tracker over Bluetooth, but this one on...

7 months ago 0 Comments
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Just days after Nike announced the launch of its Fuel Lab location in San Francisco to enhance partnerships with other digital services for athletes, there's a report that it's fired much of the team behind its FuelBand wristwear. CNET reports that, according to a person familiar with the matter, ...

9 months ago 0 Comments