StevenElop
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Nokia: 'We don't have a Plan B'
Wander into Nokia's corporate HQ and, if Victor Saejis is to believed, you'll be hard pressed to find any manilla folder bearing the legend "Plan B." The handset maker's European Manager told Swedish financial daily Dagens Industri that the company has no contingency plan in the event that Windows Phone loses out to Android and iOS saying that "Plan B is that Plan A is to succeed." It's a pretty unequivocal statement that Espoo's betting the farm on consumers embracing Microsoft's OS. Commenting on the company's recent troubles, the winding down of Symbian and the demise of MeeGo, he said "it's like starting all over again. But we must succeed in the U.S. if we are to succeed in the world" -- pretty honest, if a little disappointing to anyone who hoped there was an Android-powered white N9 lying in a Finnish skunkworks.
Nokia ends European, Mexican production: it's all Asia now (Updated)
Nokia's wielding another axe to its operations, cleaving away a further 4,000 employees from its operations in Finland, Hungary and Mexico. It follows a shedding of roughly 10,000 employees and a troubled withdrawal from Romania as the company pushes more operations towards Asia in an attempt to compete with its competitors. Whilst no more phones will be assembled in Europe, the company isn't closing the facilities outright, they'll be retained for "high value activities" (presumably R&D and other big-ticket projects). Whatever comes of Steven Elop's reign of the world's number one handset maker, it's clear to see that he's got a plan and he's sticking to it.Update: Nokia got in touch to clarify that the factory in Manaus, Brazil is unaffected by these cuts. The three factories mentioned (in Salo, Reynosa and Komarom) will furthermore be used for the software-portion of production, including installing carrier-and-region-specific features in the Americas, Europe and Eurasia. Hardware assembly will now take place at the company's existing facilities in Beijing (China) and Masan (South Korea).
Microsoft adding Nokia branding to Bing Maps
Noki-soft? Micro-ia? The madness continues! Nokia front-man Stephen Elop let it be known that his company's moniker will be making its way to Bing Maps in the near future, and he's not just talking about on the desktop. During a CES interview with Pocket-lint, Elop explained that any "property" utilizing Microsoft's Bing Maps service -- including mobile platforms -- will be co-branded with the Nokia logo. "We are clearly placing a bet on the Windows Phone platform; they [Microsoft] are placing a bet on our location-based platform," he said. The CEO cited BlackBerry as a non-Windows Phone device that will see the Nokia tattoo in its Maps app -- RIM recently announced its intention to integrate Bing Maps at the OS level. No word on when Microsoft branding will make its way onto Nokia software... oh, wait a minute...
