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NeuroFocus makes first wireless EEG sensor headset, don't call it a thinking cap
It's well known that advertisers track our web-surfing habits to tailor the ads we see, but they'd prefer to know exactly what's going on inside of that brain of yours. NeuroFocus' aptly named Mynd, a full-brain wireless EEG sensor headset, serves as a stylish and easy way to record your thoughts whilst gazing at logos and lusting after products. In addition to neuromarketing applications, the European Tools for Brain-Computer Interaction consortium (TOBI) see it as a tool to help develop new technology for those with neurological disabilities. Sporting looks straight off the Game Grid, the Mynd is made of medical-grade EEG sensors to capture brain activity 2,000 times per second and a Bluetooth radio to shoot your thoughts to the smartphone, tablet, or PC of your choice. The wireless bit represents a huge upgrade over traditional EEG caps because it makes the headset's mind-reading powers available in shopping malls and living rooms instead of just hospitals. All so the sellers of things can know just how effective a spokesperson the ETrade baby really is. PR's after the break.
Samsung intros colorful Tobi S3030, unashamedly markets it to tweens
No one can get on Samsung's case for being bashful with its marketing, as the Tobi S3030 is being aimed squarely at "pre-teens, young adults, and anyone who desires to experience fun and safety features from their mobile phones." In other words, the Tobi won't do anything spectacular, but it is offered up in a variety (six, to be exact) of lovable hues and includes a gaggle of safety features including SOS Call, SOS Message and Fake Call (saywha?). Furthermore, you'll be thrilled to know that it's built with recyclable and biodegradable plastic so the environment won't suffer when you chunk this thing in a few weeks. Oh, and if you're looking for specs, try this: 1.9-inch display, 1.3-megapixel camera, tri-band GSM connectivity, Bluetooth 2.0, USB 2.0, 15MB of internal memory and a microSD card slot. Look for this one in the UK / Italy this month with other European nations / China to follow suit shortly.[Via Engadget Poland]
