Oh sure, we've most certainly seen window-based advertising used to lure the untrained eye to any manner of wares, but Scion's latest iteration certainly takes interactive promoting to new heights. In order to market its limited edition tC Release Series 4.0, it partnered up with InWindow to cover a series of street-side windows with bubbles which reacted to movements made by captivated individuals walking by. Granted, the installation isn't nearly as addictive as say, trying to wrangle up every single Pokémon, but it definitely managed to hold the attention of a few geeked-out civilians. Check it out for yourself, the video's right after the jump.

[Via Digg, thanks Andres]

Pencil thin laptop? Check. Floating with drop shadow? Check. Catch phrase in Helvetica Light? You bet. "Thinnovation" may have become "The art of thin," but there's no mistaking the implication of this new Lenovo web ad for the ThinkPad X300. "No-compromise" and "Everything else is just hot air?" Them's fightin' words.

[Thanks, Amerist]

It's hard to deny that Apple's MacBook Air advertisement is pretty catchy, and while the DS Lite doesn't exactly pull off the whole envelope exit quite as elegantly as Cupertino's latest lappie, it doesn't do a half bad job representin'. In the spoof waiting for you after the jump, you'll see a black DS Lite retrofitted into the MBA spot, and while the text, lighting and overall smoothness isn't on par with the original, at least the music is spot-on. Click on though to see for yourself.

[Via DSFanboy]

Update: Psh, thanks for pulling the video, YouTube and / or user. Well, trust us, it like totally existed. ... Ok, looks like we're back. Thanks EspadaUno.

There's nothing like a little B- and C-list star power to get your holiday offerings the bump they need to bounce out the door, right? Check in with Dell's shameless "Yours Is Here" promotion, wherein you can pick from an array of celebrities (Ice T, Burt Reynolds, Vivica Fox, Brooke Burke, Estelle Harris, or Chuck Liddell), and get their flash-avatar to pitch your product of choice to friends and family. Sounds like a hit, right? Well, only if you think a stiff, unhappy-to-be-here Burt Reynolds can sell your girlfriend on a laptop purchase better than a dozen roses and a cut-out of a Dell circular can. Point your browser in the direction of the read link, and hear all the tongue-in-cheek action for yourself.

[Via Notebooks.com]

As marketers continue to search for (and exploit) places in which you'd never think to find an ad, it makes sense to scroll a few plugs through an item that the vast majority of us spend at least a few hours per week touching. That item, dear friends, is the handle of the tried and true shopping cart, and apparently, Modstream is hoping to install bars with scrolling displays onto buggies and allow companies to beam in messages wirelessly. The system works by allowing outfits to access a web-based profile, enter in a given message, and transmit the ad to participating stores. As an added bonus, the setup enables said companies to change up their messages on a whim and keeps us shoppers guessing as to what clever line is coming next. Now, who's down with hacking this thing to scroll through our favorite RSS feeds?

[Via Textually]

As Wal-Mart continues to inch ever closer to knowing our very thoughts as we peruse its aisles, the mega-corporation has announced plans to install narrowcasting digital displays in its Canadian locales. Reportedly, EK3 Technologies' subsidiary company ShopCast "has signed an exclusive agreement to install EK3 digital merchandising solutions in Wal-Mart Canada stores," which could mean that spots would air based on current buying trends or inventory levels. This dynamic approach to filling customers' heads with ideas of what to purchase will supposedly "enable [Wal-Mart] to strategically reach out to guests in-store to inform, entertain and help save them money." There's no word as to when this could hit US-based Wally Worlds, but it probably won't be long.

[Via InformationWeek, image courtesy of USA Today]

Sure, we've seen a plethora of interactive billboards before, but Mark Ecko's (credit to Benjamin Busse) latest eye-catcher could seriously make you miss your ride. This brilliantly designed ad sports an LCD that can be painted up by your Bluetooth cellphone, as it allows passers to use their mobile as a spray can to decorate the screen as they please. No word on whether this thing accepts multiple connections or not, but a tagging duel would be mighty fine entertainment whilst waiting on the next bus.

[Via AdGoodness, thanks John]

While Time Warner Cable (partly owned by Time Warner, parent company of AOL, which owns Engadget) won't go down as the first cable company to modify the oh-so-lovable fast-forward feature, at least the latest hamstringing won't affect those willing to pay up. Dubbed "Look Back," the newfangled DVR feature will reportedly come "without a monthly fee," and will only allow customers to skip ahead and back in predetermined chunks of time; moreover, it will be limited to programs that are watched back before midnight of the day they air. The firm plans to test it out this October in South Carolina before "gradually introducing it around the country," and it was also noted that this -- along with the "Start Over" feature that functions exactly as it sounds -- would not require viewers to "remember to record programs," but alas, it also eliminates the ability to keep a library of stored content onboard. Ah well, so long as we diehard DVR users can keep on coughing up the dough required for a fully-functional FF button, we've no real qualms with this option joining the fray.

The seesaw match between DirecTV and Time Warner (parent company of AOL, which owns Engadget) over those blasted "superior HD" spots has reached another milestone, as a US appeals court has "upheld a lower court's decision that prohibits the satellite television operator from airing advertisements that claim superior service in markets where Time Warner Cable operates." Notably, the Court of Appeals for the Second Circuit did, however, "set aside part of the lower court's order, saying the way it had been worded could be construed to prohibit the unfavorable comparison of even Time Warner Cable's analog programming." Ah well, it's not like those ads were exceedingly enthralling to begin with, right?

Dutch Umbrella -- a startup focusing its efforts in and around the city of brotherly love -- is looking to take the idea of courtesy umbrella rentals to a new level by incorporating RFID tags and marketers. Currently, the firm has landed eight partners that will toss logos on the stark white umbrellas and utilize the tantalizing tracking information that gets recorded each time a rainy day encourages patrons to grab some cover. Merchants are required to pony up $100 per month in order to receive the marketing intelligence, and can then use it to determine where umbrella carriers go once the downpour begins in order to better position future ads. Unfortunately, we tend to hear that It's Always Sunny in Philadelphia, but there's probably not much truth to that.

[Via DailyWireless]

Although this certainly won't go down as the first attempt to integrate cellphones into discrete marketing, Japan's largest online shopping mall operator is apparently taking advantage of the country's oh-so-superior handsets and offering up tantalizing "promotional videos" for consumers who snap pictures of ads. Rakuten is reportedly set to hand out thousands of pilot issues of a magazine, Zero90, in hopes that mobile-wielding readers will snap photos of certain articles in exchange for a free commercial intellectually stimulating media clip. While this sounds an awful lot like QR codes, the actual technology used in the pages isn't mentioned, but we do know that Japan-based Clementec is behind it -- and you thought print media had too many plugs as is.

[Via Physorg]

How do you sell a crossover SUV in Japan? Apparently you build a mammoth mech with wheels on his heels and let it have free reign in the city. Nissan is looking to hype up its Dualis vehicle over in Ginza by making appearnaces alongside the ride as well as blazing through parking garages and fuel stations. The black and silver machine was reportedly created by Shoji Kawamori, and will be on display at various locales in Japan from now until July 1st. Of course, this is marketing we're talking about, and this fellow can seriously fly on these "hidden camera captures," so feel free to click on through to see a few questionable videos of this 3.5-meter tall monster (supposedly) wheeling about.

[Via PinkTentacle]

You're probably familiar with the old adage that getting sued just isn't satisfying enough until you take someone else to court over the exact thing that you're being accused of, but even if you're not, DirecTV's here to refresh your memory. The satellite TV provider has apparently scrunched up its nose at a recent promotional advertising campaign in which Comcast claims that two-thirds of satellite customers felt "Comcast delivered a better HD image" when compared to DirecTV and Dish Network alternatives. Not believing that we oh-so-capable humans might be able to actually perceive the difference when an HD feed is somewhat crippled, DirecTV decided that the results mustn't be correct, and suggested that the "survey upon which Comcast relies does not provide or sufficiently substantiate the propositions for which Comcast cites the survey," and concludes by boldly proclaiming that all of the claims "are literally false." Of course, Comcast is standing strong behind its results for the time being, and while either party could most certainly have a case against the other, why are we using cash for HD channel expansion to pay legal teams?

[Via TGDaily]

It's no secret that cellphone manufacturers and carriers alike are getting quite crafty with their marketing approaches, but Symbian went straight for the low-blow with its Boo-Hoo campaign. Frankly, the site (and more specifically, the Boo-Hoo For You video) slams the Western smartphone for not being as "technically capable" as the Symbian phones overseas, but we're not quite sure we're following all the slighting. Aside from being a bit weirded out by a talking Pac-man lookalike and a hump-backed eraser, we're not so sure that Big Brother being right there on your cellphone at all times is actually a perk. Additionally, e-wallets and cellphone-based ticketing aren't exactly Symbian exclusives, and having the nerve to actually flaunt an "aroma phone" just about nixes any and all credibility this wacky cartoon had left. Nevertheless, we're sure this here promo was intended less for informative purposes and more for water-cooler jabbing, so click on through to see what the fuss is all about. [Warning: Psychedelic video could induce epilepsy]

[Via S60, thanks Stefan C.]