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After last night's Kinect-ic event, what on earth could Microsoft have in store for its big E3 2010 press conference? A slimmer Xbox 360? Valhalla motherboards? Hulu integration? Surely there's gonna be a new game or two in store. Stay tuned -- doors open at 10:00AM PT / 1:00PM ET and the magic st...

June 14th 2010 at 1:30pm 0 Comments
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If you thought Microsoft was going to sit back and take verbal abuse from Sony Computer Entertainment's Kaz Hirai, then you don't know Microsoft's Aaron Greenberg. Commenting on Hirai's "lacks longevity" talk, Greenberg fights back, explaining that "this sounds like an old hardware company that's c...

January 21st 2009 at 12:45pm 0 Comments
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It probably comes as no shock that Aaron Greenberg, director of product management for Xbox Live, believes Grand Theft Auto IV could very well take the top spot on Live from the see-saw battle waged between Call of Duty 4 and Halo 3. Greenberg tells Reuters that the multiplayer is so well implement...

May 1st 2008 at 1:30pm 0 Comments
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Those hot/cold "Blu-ray coming to Xbox 360" rumors just cooled off a bit again, with product manager Aaron Greenberg telling Reuters "Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience". Clear enough? He also dropped the nugget that Micr...

March 12th 2008 at 11:09pm 0 Comments
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GameDaily is counting down who it believes are 2007's industry "Persons of the Year," and the site started things off with a bang yesterday picking Gamespot's former editorial director Jeff Gerstmann. Today GameDaily did a much softer pick with Xbox Live's Aaron Greenberg. As group product manager f...

December 13th 2007 at 2:00pm 0 Comments
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Microsoft exec. Aaron Greenberg defends the 800 MS point ($10) cost of Pac-Man Championship Edition saying that it isn't really a retro title. Although we've certainly sung the praises of this new Pac-Man with the stupid name, we are also fence sitters on this 800 price point. Greenberg said to Game...

June 12th 2007 at 5:25pm 0 Comments
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After the Microsoft blogger's breakfast (which will be written up shortly) we caught up with Xbox Live's Aaron Greenberg (also known as BIGVIP) for a quick chat. Unfortunately, we lacked the presence of mind to shoot a candid photo, so we present you with this handsome stock photo instead. We can te...

March 7th 2007 at 2:30pm 0 Comments