Welcome back to The Pipeline, a weekly feature where we dig through the mainstream media and see what the pundits, prognosticators and and pencil pushers have been discussing over the past week.

Last week, the media piled on the Nintendo Wii, more or less agreeing that the name left just a little something to be desired. This week's target: Samsung's Q1 UMPC, which went on sale today. As much as we'd like to say somebody actually liked the Q1, the mini-tablet was panned across-the-board, from The Wall Street Journal's Walt Mossberg, who called it "so deeply flawed in key respects that it amounts to little more than a toy for techies," to BusinessWeek's Steve Wildstrom, who commented that "buyers would do better to step up to an ultralight laptop or down to a PlayStation Portable or a handheld media player."

Elsewhere in the media, WNYC radio's Leonard Lopate sat down with Giles Slade, author of "Made to Break," to trace the history of product obsolescence from Henry Ford to Steve Jobs (what, you thought it was an accident that your iPod dies just as a hot new model hits the stores?). Meanwhile, the Los Angeles Times checked out the "Into the Pixel" exhibit of video game art, while that city's LA Daily News, checked out the celebs at the star-studded Helio launch, including Milla Jovovich and Chloe Sevigny. We assume the glitterati showed up largely for a chance to get a free Kickflip, though we suspect most of them could afford the phone, even at its $250 price tag.

The New York Times: A big question unanswered by a tiny PC
The Wall Street Journal: Two tech leaders aim for bold new portable, but miss the mark
The Washington Post: Turning a miniature into a lightweight
AP - Tiny PC carries a small load of annoyances
BusinessWeek - An itsy bitsy problem

WNYC - Made to break
Los Angeles Times - The fine art of the video game
Forbes - Helio heats up handheld lifestyle
Los Angeles Daily News - Hello, Helio

Alright kids, it's the moment we've all been waiting for (and by we, we mean the MVNO nerds). SK Telecom's and Earthlink's joint-venture Helio is officially lighting up today with their first two devices -- the Hero and Kickflip. We're all pretty well briefed to date on the capabilities and general offerings the service was supposed to have, so let's get to the plans and pricing, of which there are two types: the All-In Membership, which includes unlimited data, video, MMS, texting, nights and weekends, roaming, and long distance with the plan; and the A La Carte plan which is as the name implies. The All-In buys you 1,000 anytime minutes for $85, 1,500 for $100, or 2,500 minutes for $135 (which we think is a pretty good value, considering what some are charging for that many minutes and unlimited phone data); the A La Carte gets you a 500 minute $40 monthly plan straight up. Oh, and the devices now have prices, too: the Hero will set you back $275, and the Kickflip will ding you for $250. We have a sneaking feeling we know which will outsell the other. So if you're not ready to wait until the end of the month for their retail rollout to switch carriers (or join Helio as your first), fortunately you can just order direct and cut the middle man.

P.S. -More info on the media services Helio's offering over at Engadget Mobile.

Ok, so CTIA, the big wireless industry trade show that Ryan and I went to earlier this month, didn't exactly knock our socks off, but we were lucky enough to sit down with Sky Dayton, the serial entrepreneur behind EarthLink and Boingo. Dayton's latest venture is Helio, a youth-oriented (yeah, we know...) MVNO that's all set to launch this spring.

Thanks so much for taking some time to speak with us; I'm sure it's been a busy week for you here at CTIA. Could you tell us about Helio? I know you're getting ready to launch soon.

Helio is a new mobile brand designed for young, passionate consumers that have really been missing out on cool stuff; not just in terms of technology, but in terms of services -- some of which are available elsewhere in other countries like Korea, and some of which we’re just inventing and that are totally new. We don’t have the word “wireless” or “mobile” in our name -- it’s just Helio. That's because for young, passionate consumers today, it’s just as much about fashion and lifestyle as it is technology, and saying the word "wireless" is a little bit redundant. Of course it’s wireless. We never had a concept that there was a wire.

What we’re doing is starting with a technological lead with a platform from Korea, from SK Telecom, probably the most advanced wireless market in the world and bringing a basis of innovation here. Then we’re taking that and creating some interesting stuff with that.