Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

As demonstrated by last year's purchases of map providers Navteq and Tele Atlas, companies are betting big on the future of location-based services. Knowing, processing, and integrating the location of people and things can be a valuable bridge between the digital and physical worlds, but today most of the activity is in the simple direction of cars from a location to a destination.

Zoombak offers a portable unit about the size of a Zippo lighter that integrates a GPS receiver and cellular radio that reports back on its location when queried. The company offers the unit in two packages -- one for use in vehicles and the other for use with dogs.

The receivers in both products are identical and the packages are distinguished by their included accessories: the one for pets includes a collar attachment. Unlike that of one competitor, PocketFinder, the Zoombak receiver is not waterproof, but the company offers tips on how to make it better withstand the elements.

There's not too many deets on this just yet, but apparently, UK's CSR is getting set to showcase a technology known as eGPS (enhanced Global Positioning System, if you couldn't guess) at Mobile World Congress 2008. According to the firm, it delivers a "universal positioning capability that will not only work reliably indoors and in zero GPS signal conditions, but greatly speed time to fix in poor GPS reception areas where most handsets are used." More specifically, it can "exploit data available from the cellular network to speed GPS fixes and provide complementary, fast, and reliable location sensing when GPS signals are weak or unavailable." Best of all, the firm is hoping to add eGPS capabilities to handsets for under $1 per unit, and it's also using the stage in Barcelona to trumpet a single-chip GPS receiver with embedded Bluetooth and FM radio. Unfortunately, mum's the word on when this stuff will actually find its way into mobiles.

[Via NaviGadget]

There's just something magical about listening to a British dame tell us exactly how many meters remain before we make our next turn, but we're not so sure we'd be down with only that. Nevertheless, NavStar is hoping that you won't mind the loss of visual aids when navigating to your next destination, as its Voice Navigator ditches the screen entirely and doles out guidance via auditory cues. Granted, the concept sounds at least halfway decent, but judging by a video of the unit in action, we can't say we're thrilled. The firm is, however, aiming to integrate "freshly updated NAVTEQ map data" to its servers each quarter, which should enable US drivers to take the most efficient routes as new roads open up. Hit up your local RV dealer for a demonstration, but set the expectation bar low, okay?

[Via GPSTracklog]

It's not like we weren't already aware of SiRF's participation in the Open Handset Alliance, but nevertheless, the company is sounding pretty ecstatic about the software developer kit it "just received." Reportedly, the outfit is already hard at work on "end-to-end location-enabling features" for Android, and in case you couldn't guess, it's also providing Android platform support for a plethora of products based on its famed SiRFstarIII architecture. Essentially, the firm is hoping to take advantage of having location as a "native feature" within Android, and it makes the obvious sound a whole lot more intriguing by teasing us with visions of "out-of-the-box locative experiences" involving geo-tagging, geo-searching and social networking. Still, we'll tip our hat to any form of tight integration, but this here's probably nothing to get riled up over.

We'll admit, Zoombak's a bit late the Fido tracking game, but we're sure that pet owners won't complain about a bit more competition in the pet location biz. According to documentation at the FCC, this here device is most effective on animals that weight 15 pounds or more, and essentially consists of a wireless transceiver and Li-ion cell wrapped within a semi-rugged, water resistant enclosure. The 73-gram box straps around your pet's neck and purportedly communicates with a variety of GSM bands in order to keep you notified about your animal's location. Unfortunately, details surrounding the actual operation of the device is still scant, but it shouldn't be too long now before Zoombak is cleared to offer these up for (straying) pet lovers everywhere.

[Thanks, Rich]

If you're tired of tirelessly hacking your navigation system in order to get the features you want up and running, Garmin is making things a good bit easier, by opening up a developer website that gives users free access to a plethora of APIs, toolkits, and web services. Put simply, the idea is to give customers the ability to "make their website, applications, and data content compatible with Garmin navigation systems." Currently, the six core offerings include the Communicator Plugin, MotionBased Web Services, Content Toolkit, PeerPoint Messaging System, LBS Toolkit, and Fleet Management Interface." Of course, you can't take advantage of the niceties until you put those coding muscles to work, so be sure to hit the read link and flip a coin to see which application deserves first dibs on getting your attention.

[Via GPSReview]

Utilizing hybrid GPS tracking technology to locate things whilst inside a building has wandered over into the commercial realm a few times before, but Germany's Lodenfrey is hoping you'll keep said technology overtly near and dear to your heart. The io-Jacket, which had one unit built to raise money for the "Humans for Humans" foundation, doesn't differ too much from other gizmo-laced jackets that have come before at first glance, but if you look beyond the built-in Bluetooth, integrated MP3 player, touch-sensitive control pads, and dashing good looks, you'll notice the compatibility with GPSoverIP. This functionality enables the wearer to upload "real-time tracking data" via their cellphone to a website, where a paranoid parent or mission commander could keep watch on the situation regardless of buildings. No word on future pricing or availability options just yet, but the one unit that was auctioned off for charity fetched €2,960 ($4,019) -- which is reportedly about €740 ($1,005) less than the cost of construction.

[Via The Raw Feed]

The age of Big Brother everywhere is certainly upon us, and while we've seen (or at least heard of) tracking devices being implanted in the most unusual of places, it looks like Xerox is hoping to join the devilish fray. In an attempt to craft a demographic extractor to garner marketing dollars galore, a recently filed patent application spells out a system that utilizes software (and potentially hardware) to map users to "centroid vectors" which would determine a person's age, sex, and other "private" information simply based on their website visits. Interestingly, test cases are reportedly showing a respectable "75-percent accuracy rate" so long as a "sufficient number of pages were visited." Still, we can't imagine any tracing technology would be lawfully allowed behind the backs of law-abiding citizens (right?), but considering that even your TiVo has the potential to sell your soul to lucrative ad agencies, we wouldn't put it past 'em.

[Via ArsTechnica]

Taking geo-location services to a level beyond what vanilla GPS can provide has been looked at a time or two before, and apparently, the Joint Forces Command is hoping to implement a similar system on the battlefield. In a partnership with L-3 Communications, the JFC hopes to "develop a hybrid tracking system using various navigation sensors and radio waves that could be used when GPS isn't available, such as inside buildings or underground in tunnels or caves." The objectives are twofold, as it hopes to assist "field commanders keep track of individual troops as they carry out missions," and moreover, to give soldiers the ability to accurately and consistently track their own in order to keep "friendly fire deaths" from occurring. If all goes as planned, several prototypes will be loosed on the Marine Corps by May of next year, and if this here technology adds a dash of omnipresence to the men and women in uniform, it could be deployed en masse shortly thereafter.

[Via DefenseTech]

The methods available to track your youngsters are growing by the week it seems, but for those looking to acquire a less voyeuristic (and likely more effective) way of tracking down your wandering kids, Dandella's for you. Taking home the gold at the International Design Competition Osaka, the dandelion-inspired GPS sticks come with a flower pot vase that syncs with your computer in order to select a "home" point in which the device continually seeks to be near. Designers Yong-kai Tan and Priscilla Lui's invention was spurned by the need to "simply find someone" if you get detached in a busy theme park or office building, and if each stick is programmed to find one another, even a child should be able to walk in the direction that the flexible, LED lit tip points. Additionally, it packs built-in Bluetooth in order to sync with mobile devices or other wireless computers, and gets powered by an integrated Li-ion battery. Now, how in the world do we choose just one location? Decisions, decisions.

[Via PopGadget]

It's quite possible that you're at least somewhat familiar with Skyhook's ability to use WiFi in order to track down various objects, and while you've likely become desensitized to SiRF after seeing it in just about every GPS / NAV device ever produced, the two are teaming up to deliver a GPS / WiFi hybrid module for wireless carriers. Skyhook's WiFi Positioning System (WPS) will be getting a boost after inking a deal to get inside SiRF's Multimode Location Platform, which "promises to boost the availability and adoption of location-based services." The new duo will join ACCESS (among the throngs of others) at 3GSM next week in order to showcase the new technology, which is slated to provide a new level of accuracy by giving handsets the ability to find your way with two tracking protocols. Additionally, the inclusion of WiFi is said to help lock onto an initial signal much quicker than a typical standalone GPS receiver can, and if all goes as planned, we could see the hybrid technology alive and well in SiRF's Star III series of chipsets "later this year."

[Via GigaOM]

If you're not exactly keen on breaking your cellphone contract in order to pick up a new geo-tracking edition, or you're looking for a streamlined method to easily cover every footstep of your mischievous child (or your elderly grandparents), KLIC has your answer. Korea Location Information & Communications has announced the "world's first" terrestrial-based personal location detection device in the KP-100, which operates on a fee-based "my Pol" service rather than GPS. Aside from charging the user a monthly fee for the tracking capabilities, it also boasts the ability to work inside of solid metal buildings and in the trenches of Kalamazoo (or other places GPS has difficultly connecting), and with the simple press of the clever "SOS" button, a user-determined individual will be alerted to the carrier's location "within one meter." Furthermore, the device is designed to be charged with a common cellphone adapter, and can run for around four days without a recharge. Currently, the KP-100 will run you around 160,000KRW ($170) up front, with the monthly tracking services ringing up at 9,000KRW ($9.56), but KLIC plans on introducing smaller, more functional (think MP3 player) devices in the near future.

[Via AVing

It seems like Sayo Isaac Daniel has some serious competition coming at him in the GPS shoe market, as GTX Corporation is unveiling its latest geo-tracking footwear at next week's World Shoe Association trade show. The questionably styled Xplorer kicks pack an internal GPS transceiver, built-in battery that's good for "several days" before needing a recharge, and a sleek Dual GeoFencing feature that keeps your offspring on a leash gives parents peace of mind. Shoe owners (read: paranoid guardians) can utilize the firm's "internet portal" in order to pinpoint limited boundaries in which the wearer can, um, Xplore, and if the person's shoes ever leave the pre-set area, a phone alert will be immediately sent to a pre-selected individual to warn them. No pricing or release information was readily available, but if we had to guess, we doubt your kiddo will be begging for these next school year anyway.

[Via NaviGadget]

While we've got both GPS receivers and RFID tags handling very important duties around the world, Fujitsu has gone and unveiled a GPS unit with built-in RFID capabilities to provide the best of both worlds. The Tag Locator V2 sports the locating abilities we've come to know and love, promising accurate longitude / latitude measurements between "three and five meters, and bundles in an active RFID tag that operates on the 429MHz frequency band. Once the GPS receiver beams out the location data, the device then communicates the RFID information via "a unique ID," and can purportedly channel its data to any reader within 200 meters. Designed primarily to provide constant streams of precise data in airports, garages, and other locales that manage a plethora of equipment / vehicles (or lucrative PS3 boxes), the units should hit shipyards soon at ¥20,000 ($169) a pop.

[Via RFID in Japan]

For those of you who need that oh-so-critical GPS meta-data while shooting in the field -- and you're one to change cameras more frequently than clothing -- Ricoh's GPS-integrated digicam doesn't do you a whole lot of good, and while Sony's GPS-CS1 was a start, Jelbert's GeoTagger ups the ante by providing real-time location / date data via the strapped on Garmin Geko 301. The less-than-sleek contraption most conveniently attaches to the hot shoe of any SLR / DSLR, but can supposedly be used with any manual focus cam in some form or another; depressing the shutter button triggers the stamping action, which saves the GPS information (including your current direction) to a dedicated SD card that can be merged with your photos using third-party software (such as RoboGEO). So if you're looking for some precision tagging to go along with your pointing and shooting -- and don't mind the, um, unpolished look -- the GeoTagger can be picked up now for £149 ($284).

[Via The Raw Feed]