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In-ear headphones, like underwear, present a problem to vendors and consumers: there's no good way to try them out before you buy them, without sharing unsavory parts of your body with others by proxy. So what do packaging designers -- the only ones who can do an effective job of selling you things...

4 years ago 0 Comments
July 30, 2010 at 1:02AM
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Check out that sweet, sweet box. Yes folks, we seem to have received our very first in-the-cardboard picture of the retail iPhone 4 out in the wild. We don't work at Walmart, so we can't verify this one for ourselves, but our tipster says Apple's latest phone has just landed in the big box retailer...

5 years ago 0 Comments
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Dear Aunt TUAW, I ordered a 32GB iPad WiFi+3G model back in March, shortly after they were announced. I ordered a few accessories too, each of which has shipped separately ahead of the iPad. I received the first accessory today via FedEx--the iPad Dock. I've always been a fan of Apple's packag...

5 years ago 0 Comments
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So here's the sales pitch: Amazon wants to film the packaging and preparation of your goods as they get ready to ship out in order to make sure your order is properly fulfilled and addressed. Stills or the whole video are then forwarded along to you, so you can check 'em out. Granted yesterday, the...

5 years ago 0 Comments
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It's all well and good to cut corners when you're ridding durable, miniature electronics of their brittle plastic clamshells -- but this time, Amazon's "Frustration-Free Packaging" initiative has gone too far. The company's shipping computer hard drives in the stuff. According to dozens of irate cu...

5 years ago 0 Comments
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Notice to all gadget makers and vendors: if you reduce your packaging and engage in environmentally conscious behavior, you'll get free press out of it and positive brand awareness to boot. Take for example AT&T's newly announced design specifications for its own-brand phone accessories and pac...

5 years ago 0 Comments
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Nintendo of Japan has launched a new program to better differentiate its diverse Wii software lineup. According to the company, future Wii games that earn a CERO C rating (equivalent to ESRB's Teen rating) or above will be packaged in new black boxes. Likely, this initiative was started due to the ...

5 years ago 0 Comments
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If you're still a little incensed about the totally boobular North American box art for Heavy Rain, you might want to skip right past this post. See, Sony Europe recently revealed the EU-only special edition bundle for Quantic Dream's mystery/thriller, and it looks pretty wonderful. It's got stylis...

5 years ago 0 Comments
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If you've bought a new 360 game recently, you may have already noticed this curiously Trivial Pursuit-inspired packaging being employed for titles like Left 4 Dead 2 and Modern Warfare 2. According to the Viva Group, the company that designed the packaging, the new "Eco-Box" is not only better for ...

5 years ago 0 Comments
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A response to cable sellers marking hardware v1.4 compliant before a test was even available or just another way for Monster Cable to ratchet up prices, we're not sure, but HDMI Licensing, LLC has reworked the packaging requirements for all new cables and products. Cable packaging must lose version...

5 years ago 0 Comments
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We've already gotten a glimpse of the Zune HD's packaging courtesy of Best Buy's big preview event this past weekend -- but what about the contents of said packaging? Therein lies excitement. Excitement like some giant fold-out instructions, a USB cable, and a pair of headphones that seem to be mo...

5 years ago 0 Comments
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We could swear we've seen this before, but nonetheless, Microsoft's Windows blog has unveiled what it's calling the official Windows 7's packaging -- as in, this it what we'll be seeing in stores when it launches this fall. It's apparently 37 percent lighter and has a 50 percent better econometrics...

6 years ago 0 Comments
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It's sort of odd to hear about this now, but for whatever reason, it seems that some studios are looking to bundle traditional DVDs with Blu-ray Discs in order to broaden appeal and gently ease people into consuming BDs. As you very well know, this tactic was heavily used during the HD DVD era, bu...

6 years ago 0 Comments
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Earlier this year, CNET published a report stating that the retail usage of clamshell packaging (sealed hard plastic shells often used to pack electronics) is nearing extinction due to high production costs and environmental concerns. Amazon was the first to switch over to "Frustration Free Packag...

6 years ago 0 Comments