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The Electronic Arts layoff waves continue, with cuts reported at EA Hyderabad (India) and Playfish. MCV India reports 50 employees were let go at the India mobile studio. As has been standard ops for EA during these layoff rounds, the company acknowledged there were cuts, but wouldn't discuss speci...

2 years ago 0 Comments
April 17, 2013 at 7:30AM
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SimCity Social, The Sims Social, and Pet Society are going offline on June 14, EA announced this morning. The three Playfish Facebook games are being retired after player counts and activity fell off, EA said. Today's news means all of Playfish's Facebook games, according to the EA subsidiary's web...

2 years ago 0 Comments
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Kristian Segerstrale has left Electronic Arts, where he served as the head of the EA Digital team and was responsible for overseeing most of EA's games-as-services, including Sim City Social. Segerstrale had joined the company as a co-founder of Playfish, which EA picked up about four years ago for...

2 years ago 0 Comments
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Beneath SimCity Social's cartoony aesthetic, its inviting pixel population of cosmetic wonders and attractions, lies a core gaming experience familiar to the franchise. This isn't FarmVille; it's "real city-building simulation on Facebook" that EA Maxis hopes people will "appreciate and understand....

2 years ago 0 Comments
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We've taken two major points away from the SimCity Social producer diary above. First off, the game is looking an awful lot like SimCity 2000, which is a good thing in our book. Secondly, SimCity Social makes it possible to send a squadron of massive birds, flying in formation, to take major dumps...

2 years ago 0 Comments
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John Earner, general manager of the London branch of social-games subsidary Playfish, has left to join venture capital Accel Partners. Playfish runs EA's Facebook offerings, including The Sims Social, FIFA Superstars and Restaurant City, which Earner oversaw development of in England. Earner will s...

3 years ago 0 Comments
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Rather than watching your grandma mouth along the words to Lee Greenwood's timeless Americana classic "God Bless the USA" one more time this Independence Day, wouldn't you rather giver her a run for the money in one of the many Hasbro Family Game Night games? EA's offering just such a possibility...

3 years ago 0 Comments
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Digital sales have been an increasing boon for EA, a source of great profit and growth for the publishing giant, and the company now estimates 40% of games sold are bought through digital channels. Retail is becoming less of an important sector and the publisher feels NPD rankings are decreasing ...

4 years ago 0 Comments
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EA Partners has been responsible for helping to bring some noteworthy titles to market in the past few years. The co-publishing arm has helped to distribute the likes of the Rock Band and Left 4 Dead series, as well as the recent Bulletstorm, and will aid in the upcoming releases of Crysis 2 and ...

4 years ago 0 Comments
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If you, like us, are in the development stages of a cross-generational, cross-media Facebook game that combines user photos, restaurant reviews and adorable animals then back off or we'll sue you. But we'd also caution you to heed the warnings of Kristian Segerstrale, who runs EA-owned social devel...

4 years ago 0 Comments
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Electronic Arts' social gaming plans march ever onward as the publisher signs a five-year "strategic relationship" with Facebook. The agreement will find Facebook Credits becoming the exclusive payment method in EA games on the platform. EA, under its Playfish brand (obtained for $300 million), cur...

4 years ago 0 Comments
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The Wall Street Journal today examines "Why Playfish Sold Itself to EA." Um, wouldn't you sell yourself for $300 million? While such an investigation might seem trivial, the WSJ calls in Playfish president and GM Kristian Segerstrale, who reveals that several hundred million is merely chump change....

5 years ago 0 Comments
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Large-scale layoffs have been hitting everywhere in the past year, and Electronic Arts is now no different: according to Gamasutra, the game publisher announced today that it will lay off 1,500 workers by April 2010, after posting a year-to-year decrease in revenue and a net loss of $391 million. ...

5 years ago 0 Comments
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As a number of "industry sources" reported last month, Electronic Arts has elected to add a new studio to its already expansive roster: Playfish, a prolific developer of free-to-play casual games on social networking sites like Facebook. The studio was bought out for about $275 million with an addi...

5 years ago 0 Comments
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Industry sources claim EA has completed a deal to acquire social games developer Playfish, report Inside Social Games and Silicon Alley Insider. Unconfirmed estimates put EA's buyout bill at $250 million, while ISG believes Playfish could earn as much as $75 million in revenue this year alone. Tha...

5 years ago 0 Comments