Pure Digital is probably already bringing that DAB goodness to your dwelling, but we know how bad the withdrawals can be once you head out to the car. No worries, though, as the firm is cranking out "the world's first in-car DAB digital radio that doesn't require complicated installation," which is a fancy way of explaining that this unit relies on FM transmission to get DAB signals into your vehicle's stereo. As expected, the Highway gets its juice from a cigarette lighter adapter, and users simply affix a small DAB antenna on their windshield, find an open FM slot and tune their in-dash radio to match the station. Furthermore, the unit can even be used on-the-go, as it includes a built-in headphone jack and can go for six hours on a pair of AA cells. It even sports an auxiliary input along with Pure's ReVu technology to pause / rewind live content, and if any new features crop up in the future, owners can update their device via USB. Thrill someone you love (yeah, that can be you) this holiday season when it lands for £69.99 ($146).

[Via Gadgeteer]

Merely months after launching the Flip Video, Pure Digital is hitting back with the sleeker, sexier Flip Video Ultra. The ultra-compact camcorder touts "on-board software to enable editing, organizing, and seamless video uploading to AOL, YouTube and other video sharing sites," and even includes a video output for watching captures on TV. The device includes a flip-out USB port for connecting to your PC, is already available in white, pink, black and orange motifs for $149.99 (1GB) or $179.99 (2GB), and reportedly holds "60 minutes of full VGA-quality video" on the latter.

Looking to one-up the well received EVOKE-1XT is the EVOKE-1S, the latest DAB radio to fly out of Pure Digital's doors. This device supports the optional ChargePAK, features an OLED display, and is compatible with textSCAN and Intellitext as well. Furthermore, the 3.5-millimeter auxiliary jack enables your favorite DAP to get some play time through this too, and the built-in FM tuner is always around for backup. Most notable, however, is the uber-green approach Pure took when designing this unit, as it arrives in packaging made from a minimum of 70-percent recycled material, consumes just one-watt of power in standby, is finished with water-based varnish, and includes documentation printed on 100-percent recycled paper. The EVOKE-1S will be available in real maple or cherry veneer, and will only run you £99.99 ($202) this September.

[Via T3]

If you're feeling a little constricted by the relatively limited amount of digital download venues out there (especially across the pond), Imagination Technologies and UBC Media Group are on the rescue wagon. Recently, the duo has announced plans to create a service which will "allow listeners to purchase music directly from DAB digital radios." The system will reportedly combine Imagination's new DAB and internet digital radio platform with UBC's Cliq instant music purchase technology, which will satisfy the desire for instant gratification by providing a "buy now" option on select DAB radio stations. Exact terms remain undisclosed at the moment, but we do know that those oh-so-attractive Pure Digital systems will be among the first to sport said purchasing technology whenever it goes mainstream.

[Via RegHardware]

When all else fails, repackage your device with some gimmicky new software and a new brand, then send it back into the field with a hyperbole-filled press release and see what sticks. That seems to be Pure Digital's plan here with the Flip Video, an exact replica of the drug store-friendly Point & Shoot cam, with a 30 minute version going for $120, and a 60 minute edition priced at $150. The main difference, other than that new Flip Video moniker, is some YouTube-friendly software that lets you edit and upload your videos to video sharing sites relatively pain-free. Of course, you can still do the photo lab thing and get your videos turned into a DVD, but Flip Video's video sharing thrust does seem to have a good eye for the current market, even if the actual tech is getting a little dated by now. The device should be available today.

[Via Digital-Lifestyles]

For you folks who can take advantage of the DAB niceties, Pure Digital has released a household radio that rocks time-shifting capabilities more commonly associated with your Sky+ box. The Élan RV40 sports a svelte silver finish with a hint of retro in the grille, mixed with the curves of a more modern device, and is fairly stacked with thoughtful extras. The standout feature here is the ability to pause and rewind live radio for up to 30 minutes without any external memory cards, so you can conveniently listen to your own repeats instead of getting flustered with the lack of new content coming across the air. Although a bit more subtle, another snazzy inclusion is the "textSCAN" technology that allows you to time-shift DAB messages, while also storing "special Intellitext message" that shows users late-breaking information coming across the newswire -- of course, the standard preset storing, alarm clock / timers, and RDS support is included, and Pure reportedly threw in "USB upgradeability" to add "new features" when available, whatever that means. While the unit is apparently made to double as a household decoration (or an awkward sidekick to your new Mac Pro), Pure kept the mobile crowd in mind by offering an optional "ChargePAK" to give you 15 hours of untethered musical nirvana. If you're lucky enough to be on the right side of the pond, and in the market for a radio that literally does a dab of everything, you can snap up the Élan RV40 in September for £89.99 (about $172).

Thanks to an active hacker community and a fortuitously wide open FTP server, Pure Digital's "one time use" digital cameras aren't so "one time use" anymore. The FTP server contained an app designed to configure security keys, and after a bit of hacking around the team has the 40-bit key finder up and running for those wishing to unlock the pics and video on their new Pure Digital cams -- no soldering required. We have to hand it to Pure Digital, it took the hackers a bit longer than we expected to pull this off, but in the end we suppose it was inevitable that these disposables would eventually end up open to the whims of the consumer, however illegitimately. So if you're feeling a bit like sticking it to the man this fine Monday morning, head on over to you local CVS and get one of these new found multi-use cams on the cheap.

We're not sure how many adults are into insect-inspired audio gear, but if you live in the UK and you're looking to get your kids hooked on the wonders of DAB radio, then the Bug Too from Pure Digital (not to be confused with the identically-named manufacturer of those disposable digital cameras) may be just the ticket. Sporting the same telescoping display, SD card slot, and of course weird design as the original Bug, this new model adds both an electronic program guide and MP3 playback capability into the mix, and wraps it all up a "stylish" titanium silver finish. You can also pause and rewind live broadcasts, set up to twenty alarms to wake you with live or recorded content (up to 15 hours on a 1GB card), and output the audio via an S/PDIF jack if those bug-eye speakers aren't doing it for you. Developed in collaboration with supposedly renowned designed Wayne Hemingway, the Bug Too is available right now for around $185.

[Via T3]

Each week Ross Rubin contributes Switched On, a column about the future of technology, multimedia, and digital entertainment:

When Pure Digital released its disposable camcorder last year, I praised its size, simplicity, and services integration. My two main quibbles with the product were price (particularly since you needed to order an expensive DVD to get your video out of it) and especially quality. Putting its QVGA output on a DVD was like waxing a floor that needs to be sanded – it won't do anything to fix the rough spots.

There was a large price and value gap between the disposable camcorder and even low-end offerings from Canon, Sony and the like. Now Pure Digital has aimed squarely at the center of that gap with the Point and Shoot Camcorder aimed at "everyday video." While the PureDigital one will initially be sold exculsively at Target for about $130, Thomson Consumer Electronics will also release a version under an RCA brand needing to appear more forward-focused while not alienating its mainstream customer base.

The Point and Shoot Camcorder looks very similar to its disposable predecessor and retains most of its predecessor's simple interface. There is still no menu button, for example. The most noteworthy hardware difference is a spring-loaded "pop-out" USB port that snaps from flush with the unit's side to a 90-degree angle after you push on a sliding switch. It's a playful gimmick that complements the product's casual appeal, but I wonder about its durability.

Despite our initial skepticism of the disposable digital cameras and camcorders from Pure Digital, RCA likes what it sees in at least one of the company's products, as they've just released their own version of the Point & Shoot Video Camcorder. Like the P&SVC, RCA's EZ101 will also retail for $150, and features the same 30-minute recording capacity of 30fps, AVI-encoded video. You also get the same 1.5-inch LCD display that serves as viewfinder and preview screen, a USB port for direct file transfer to a PC -- no installation CD necessary -- and an A/V cable for TV playback. Even those without a PC can get in on the fun, as the EZ101 can be turned in for processing at any of Pure Digital's partner's 8,000 retail locations, where they'll dump your footage onto a DVD in under an hour.

If you're not sure you want to spend $30 for one of those single-use video cameras -- with the prospect of spending another $13 for a 20 minute DVD of your footage -- but still would like to do some video on the cheap, Pure Digital is releasing a standalone version of their video camera for a mere $130. The new Point & Shoot Video Camcorder bumps video storage to 30 minutes, and includes a USB connector to offload video to your PC using included software that can email clips to friends and relatives. There's also a TV connector cable to watch clips straight off the camera, or you can always drop off the camera to have a DVD made, the difference being that you get the camera back this time. Now available at Target, the camera still isn't going to do much more than a decent digital camera or phone can pull off these days, but it doesn't seem a bad option for the tech-phobic or in risky situations you wouldn't want to stick your $1000 camera into.