SimWongHoo
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Creative's CEO offering up his Lexus to celebrate 25 years
If there's two things we like here at Engadget, it's charities and outspoken CEOs. Thanks to Creative accomplishing both in one fell swoop, the company will not only throw a month long celebration in Singapore, but give lucky donors a chance to roll away in Sim Wong Hoo's whip. To celebrate a whopping 25 years of staying afloat in the "treacherous" world of battling Apple while popping out sound cards, MP3 players, and other random gizmos, the firm is holding a one-month party with tons of sweet giveaway material to be handed out to winning donors. Topping the list is Sim Wong Hoo's (Creative's rambling CEO) own Lexus LS430 (hey, a man's got to have something to deduct on those taxes, right?), while lesser winners can take home one of the many ZEN PMPs available for raffle. While the actual name of the charities haven't yet been announced (saywha?), folks in Singapore looking for something to do on New Year's Eve should certainly cross their fingers for the "Lucky Draw" while partying it up with Mr. Hoo -- or fly to Times Square in a heavenly seat, your call.
ITC initiates Apple probe at Creative's behest
In a move that comes as a complete surprise considering the history between their two companies, Creative CEO Sim Wong Hoo has reportedly telephoned Apple CEO Steve Jobs to officially withdraw his firm's pending lawsuits and congratulate Mr. Jobs on the iPod's overwhelming victory in the marketplace. Yeah right, like that really happened; actually, the bad blood between the world's number one and two DAP manufacturers continues to flow unabated, with Wednesday seeing Creative move one step closer to the permanent cease and desist order it's seeking against the iPod, thanks to a probe intiated by the US International Trade Commssion. The ITC agreed to look into's Creative's complaint that several iPod models violate its Zen patents, which was the impetus for Apple filing two countersuits of its own. A ruling on the complaint is not anticipated for at least twelve months, during which time we can expect Apple to sell a lot more digital audio players than Creative, who will probably have to shift even more of its R&D budget to the overworked legal department.
