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You don't see many lenses pop up 'round these parts, but Sony's new 500mm f/4 G SSM optic is impressive enough to warrant some hands-on attention. We spotted the new A-mount telephoto mounted on an Alpha A77 at Sony's booth at CP+ 2012, and queued up for a chance to take some shots. The lens focuse

2 years ago 0 Comments
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Remember the NEX-7? Ever since a days-long shooting session back in September, Sony's prized mirrorless cam has eluded us -- and the rest of the world. As you may recall, the flagship Alpha ILC was hit by the Thailand floods, resulting in delay after delay, eventually missing the holiday shopping s

2 years ago 0 Comments
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It's been a long time coming, but the patience has paid off with Sony's A77 finally getting its first pro review. Sure, the $1,400 cost of entry (body only) will weigh heavily on even the most enthusiastic cameraman conscious. But, what's a few hundred dollars when it comes to a camera that Popul

3 years ago 0 Comments
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When it comes to cameras, digital SLRs are a breed all their own. Many DSLR owners don't upgrade their bodies often -- if at all -- and even fewer would consider a switch to a competing camera system, especially after investing in a handful of high-end lenses. Manufacturers need to push innovation

3 years ago 0 Comments