It was barely a month ago that Creative pelted the market with its Zen Stone, and now they're rolling out a re-upped and revamped version known as the Zen Stone Plus. While pretty much keeping the form factor the same, Creative has added a blue OLED screen, FM tuner, karaoke mode, and a stopwatch. The capacity has been increased to 2GB, doubling the original Stone's, but the color choices remain the same. Price and release date haven't been mentioned, but you'll know as soon as we do.

Update: For what it's worth, Impress tells us that the 2GB Stone Plus will hit Japan Saturday for ¥9,800 which translates to a tax-inclusive price of about $79.

[Via epiZENter]

TiVo's transformation from a ad-skipper's best friend to an ad agency's biggest asset is nearly complete, as the firm's StopWatch system is aimed to provide "second-by-second" viewing data which Nielsen has refused to offer thus far. While the company went public about its intentions to become an ad-friendly platform awhile back, it looks like the time has come for its voyeuristic service to go live, as it begins marketing a system to carefully watch its 4.5 million or so customers whiz through commercials and schedule season recordings. This indeed marks the "first time a syndicated ratings service has detailed live and time-shifted viewing data on a second-by-second basis," which advertisers should absolutely drool over. Notably, Starcom has already signed on as TiVo's first taker, and with the amount of critical data now available to media agencies, we hardly believe it'll be the last. So the next time you crank up your TiVo and cruise on by every single costly commercial on your favorite recorded drama, take comfort in the fact that Big Brother is taking notes on a moment-by-moment basis.

[Via PVRWire]