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Google makes no bones about scanning our emails for advertising purposes, but the company has suddenly become a bit more timid when it comes prying into students' messages. According to the WSJ, Google has stopped scanning the 30 million accounts that are registered under its free-of-charge Google...

10 months ago 0 Comments
April 30, 2014 at 6:36AM
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In a nod to future FTC mandates regarding web privacy, Microsoft has announced that among its many charms, Internet Explorer 9 will introduce something called a Tracking Protective List. In essence, the TPL looks at third party elements of whichever page you may be viewing (for instance, when you'r...

4 years ago 0 Comments
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The six cable companies involved with Canoe Ventures -- Comcast, Time Warner, Cox, Charter, Cablevision and Bright House -- will be turning loose the targeted ad technology that has been in the works for a while now. Especially in the midst of the economic crunch, you just know that tax brackets are...

5 years ago 0 Comments
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One look at a company like, say, Google, and you know there's something to online ads. Cable companies have been working on competitive ad targeting for TV programming for a while now, and tru2way is just the thing needed to close the circuit. Your viewing habits are not all that different from the ...

5 years ago 0 Comments
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Comcast is rolling out its Spotlight program in Baltimore in Q3 of this year. There's a scary threesome involved in the effort: Comcast, media agency Starcom MediaVest Group and technology partner Invidi. Central to the program is Invidi's Advatar technology (no, not that Advatar) to deliver ads t...

6 years ago 0 Comments