Post Thumbnail

For all of the other things it does, Google is still a company that makes a ton of money from advertising, and now it's turning that focus to TV. This week the company announced that it's testing a new kind of ad-tracking system for Google Fiber TV customers in Kansas City. Just like any other loc...

27 days ago 0 Comments
March 21, 2015 at 5:31PM
Post Thumbnail

In a nod to future FTC mandates regarding web privacy, Microsoft has announced that among its many charms, Internet Explorer 9 will introduce something called a Tracking Protective List. In essence, the TPL looks at third party elements of whichever page you may be viewing (for instance, when you'r...

4 years ago 0 Comments
Post Thumbnail

The six cable companies involved with Canoe Ventures -- Comcast, Time Warner, Cox, Charter, Cablevision and Bright House -- will be turning loose the targeted ad technology that has been in the works for a while now. Especially in the midst of the economic crunch, you just know that tax brackets are...

5 years ago 0 Comments
Post Thumbnail

One look at a company like, say, Google, and you know there's something to online ads. Cable companies have been working on competitive ad targeting for TV programming for a while now, and tru2way is just the thing needed to close the circuit. Your viewing habits are not all that different from the ...

6 years ago 0 Comments
Post Thumbnail

Comcast is rolling out its Spotlight program in Baltimore in Q3 of this year. There's a scary threesome involved in the effort: Comcast, media agency Starcom MediaVest Group and technology partner Invidi. Central to the program is Invidi's Advatar technology (no, not that Advatar) to deliver ads t...

7 years ago 0 Comments
Post Thumbnail

With all the PS3 delay news flying around lately, it seems that a certain big sequel for the Xbox 360 may have creeped back onto the 2006 release window. According to Next Generation, a "lead analyst" from Tokyo is claiming that "big-hitting titles" for the first-moving 360 could...

9 years ago 0 Comments