Motorola gets in the action figure business

Brian White
B. White|04.08.07

Sponsored Links

Motorola gets in the action figure business
Since Motorola is having a bit of a rough time making a profit in the mobile handset business (the RAZR is sooo 2005), the world's second-largest cellphone maker has turned its attention to manufacturing action figures in order to boost profit margins. No, not really, but Motorola's new partnership with famous toy designer Eric So to create action figures makes us wonder what marketing directions the Motorola folks are going in. You'll have to be in China to have access to these, as Motorola will be giving three limited-edition action figures depicting China brand ambassadors Jay Chou and Zhou Xun with Motorola handset purchases from We'll just call them MOTOFIGRS.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget