It's a wrap: So long SXSW, see you next year
The party's over. Except that technically it's not.
So much happened at SXSW, where to start? Well, you may have heard that the President rolled into town. He took the chance to warn — the mainly tech crowd — about not being "absolutists" on encryption, given what a hot topic that is right now. Meanwhile, Sony's R&D Lab debuted the prototype for its new Arc wearable speaker, which is worn around the neck, has voice commands and even a camera inside. Samsung, not to be outdone, showed up with headphones that let you "feel" movement in VR games via electrical impulses. We're aware that sounds like some kind of torture tool, but it is what it is.
Facebook on the other hand encourages you to tell it who your digital next of kin is. It's less creepy than it sounds, we promise; it's all about making sure your online legacy lives on, just as you'd want it to. Plus there was the usual flow of wild, wacky weird (and important) discussions, shows and just-for-the-heck-of-it stuff. Just another typical week in Austin, Texas then?
The Engadget Editors on SXSW
James Trew
Deputy Managing Editor
As a Brit abroad, I had high hopes that SXSW would live up to its reputation for good times and southern hospitality. I wanted big ideas, beer, BBQ, cowboys... the works. Sadly, not too many Stetsons floating around (I'm kidding, I know this isn't Dallas), but pretty much everything else I'd heard about the show delivered.
As for what we were going to see at the show itself? I had pretty much no idea. Unlike CES or MWC where we know we'll see phones, TVs and smart everything, SXSW — by its very definition — is about breaking down boundaries, and stepping into the unknown. It's about trying to do something different, which for us means hitting a ton of panels, and then getting a rickshaw over to the next big idea.
I got to see robot improv comedy, some music-making swings, collaborative musical art, and enjoy an "augmented" concert. It's a tough job, but somebody's got to do it. Peer past the party veneer though, and there's some serious stuff going on. NASA hot shots were in town ramping up interest in getting humans to mars, and the sober topic of online harassment got the airtime it deserved. For me, though, the highlight was getting a 3D avatar made that can pretty much match my world famous dance moves. You can check it out right at the end of the video in this post.