This could easily be Netflix's most ambitious project to date. Deadline sources claimed that Netflix is making a $150 million commitment -- for context, Avengers: Infinity War cost about $321 million. The streaming service is clearly betting that the combo of a big-name director (if one who takes flak from critics) and an A-list actor will go a long way. You could see this kind of spending coming when Netflix said it could spend up to $8 billion on content in 2018, but it's still a sharp departure from what the company has done before. It's done with simply creating movies with top talent -- now, it wants blockbusters that could easily compete with the hottest summer fare.
In a sense, Netflix didn't have much choice. Amazon hasn't been shy about wanting to produce its own mega-hits in movies and TV, and it's been willing to spend lavish amounts on franchises like Lord of the Rings and Tom Clancy's Jack Ryan. Apple hasn't been stingy, either. If Netflix didn't step up, it risked being overshadowed by companies willing to spend whatever it took to achieve streaming supremacy.