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  • An iPhone showing the Willow app, an Apple Watch showing the Willow 3.0 app and a Willow 3.0 wireless breast pump.

    Breast pump maker Willow now has an Apple Watch app

    by 
    Kris Holt
    Kris Holt
    01.17.2023

    Willow's companion app for Apple Watch enables users to start and pause sessions, switch pump modes and adjust suction levels, all from their wrist.

  • Willow Ufgood in 'Willow' TV series for Disney+

    'Willow' TV series comes to Disney+ on November 30th

    by 
    Jon Fingas
    Jon Fingas
    05.26.2022

    Disney+ will release its 'Willow' TV series on November 30th, and a trailer hints at what you can expect.

  • Willow Go by Willow

    Willow launches new cord-free smart breast pump at a lower price

    by 
    Amrita Khalid
    Amrita Khalid
    03.29.2022

    The Willow Go is an in-bra, wearable pump with no dangling cords.

  • Hatch Rest+

    The best high-tech gear for babies

    by 
    Amber Bouman
    Amber Bouman
    07.08.2021

    Here's a list of the best high-tech gear for babies, including baby monitors, smart sensors, bottle warmers, toys and more, as chosen by Engadget editors.

  • Hatch Restore

    The best baby tech deals we found for Prime Day

    by 
    Amber Bouman
    Amber Bouman
    06.22.2021

    Here are the best Amazon Prime Day 2021 deals on baby tech including baby monitors, sleep aids, smart breast pumps and more.

  • The best deals we found this week: $40 off the Echo Show 5 and more

    by 
    Valentina Palladino
    Valentina Palladino
    03.19.2021

    Here's a list of the best tech deals from this week, including a big sale on Amazon Echo devices and $150 off Apple's MacBook Pro M1.

  • Willow breast pump

    Willow smart breast pumps are $75 off right now at Amazon

    by 
    Amber Bouman
    Amber Bouman
    03.15.2021

    WIllow's pumps are now $75 off with code

  • Elvie breast pump

    Elvie discounts its smart breast pumps by 15 percent for Black Friday

    by 
    Amber Bouman
    Amber Bouman
    11.24.2020

    Wireless breast pumps from Elvie and Willow are on sale for Black Friday!

  • 'Willow' series in development at Disney Plus

    Disney+ is reviving 'Willow' as a TV series

    by 
    Jon Fingas
    Jon Fingas
    10.21.2020

    Disney+ is reviving 'Willow' with a sequel TV series that will see the returns of Warwick Davis and Ron Howard.

  • Elvie and Willow breast pumps

    A new mom reviews two smart breast pumps

    by 
    Amber Bouman
    Amber Bouman
    06.03.2020

    What it's really like to use wireless breast pumps.

  • Willow

    Willow's latest smart breast pump promises a more comfortable design

    by 
    Dana Wollman
    Dana Wollman
    01.05.2020

    It's been three years since a smart breast pump stole the show at CES 2017. Since then, Willow has been doing what any tech company would do after it has its first hit: iterate, iterate, iterate. Over the past few years, Willow has made its wearable breast pump easier to operate, and it's also added an optional reusable container for moms who don't like the idea of trashing disposable milk bags. This year, at CES 2020, Willow is unveiling its third-generation pump (and allowing its space to double as a breastfeeding room for nursing mothers attending the show). Though the device looks similar to last year's model, the company is touting some under-the-hood improvements that promise better comfort and a higher milk yield. Specifically, the company claims that moms can expect around 20 percent more milk, on average, per session. (That's based on focus groups with "experienced" users who pumped at least 20 times in testing.) As for comfort, the company has added new suction levels, a slower, gentler pumping rhythm, a "sensitivity" setting and a feature that adjusts the suction settings based on the user's preferences. Of course, the Willow wouldn't be the Willow without some signature hardware features. Like both of its predecessors, it takes the form of two wearable, battery-operated cups -- one of the device's chief selling points has been that moms don't need to sit tethered to a wall outlet while breastfeeding. The pump sends milk straight into a receptacle, whether that be the standard disposable bag or the reusable container, sold separately. The device is also designed to be quiet -- an area where Willow makes progress with each successive generation. Lastly, Willow's shtick is that it promises a design so leakproof you can even do yoga poses while wearing it, though you'll have to take someone else's word for it -- our staff has yet to test that claim. On the software side, the companion app is being updated with personalized pumping tips, onboarding help for new users and what Willow claims is a faster, easier pairing process. As ever, the app tracks volume over time, so women can see how much milk they've produced in various pumping sessions. Willow Generation 3 will be available sometime this spring for $499.99, the same price at which the last-gen model launched. Like its predecessor, it will come with two pumps and 24 milk bags. It will be available in three sizes: a new 21mm, along with the current 24mm and 27mm sizes. The second-generation model will still be sold, also for $499.99 but with a container included. That, too, will be available in the smaller 21mm size, though don't expect the older device to work with the new app; those software features are reserved for Generation 3.

  • Willow's CES booth will double as a safe space for breast-pumping moms

    by 
    Rachel England
    Rachel England
    12.18.2019

    CES is just around the corner and that means two things: the opportunity to get up close and personal with exciting new tech, and horrifyingly long lines for the men's bathroom. It's no secret that tech is still a very male-dominated industry, and to highlight the inequality that continues to abound, breast pump brand Willow is aiming to replicate the famous bathroom queues at its booth, which it is turning into a comfortable pumping space for conference-going moms.

  • Willow

    The Willow breast pump now has a reusable container

    by 
    Amrita Khalid
    Amrita Khalid
    09.23.2019

    New moms who rely on the Willow Smart Breast Pump 2.0 will no longer have to rely on disposable bags. The connected breastfeeding system today announced the availability of a reusable milk container, serving up mothers an alternative to the usual spill-proof disposable milk bags. The dishwasher-safe containers -- which are designed to fit right inside the pump -- cost $50 for a pack of two.

  • MGM

    Ron Howard and George Lucas might reboot 'Willow' as series for Disney+

    by 
    Christine Fisher
    Christine Fisher
    05.02.2019

    The cult-classic fantasy movie Willow (directed by Ron Howard) might be revived as a series for the upcoming Disney+ streaming service. According to Deadline, Howard has said Jon Kasdan -- who worked with Howard as a writer on Solo: A Star Wars Story -- has been pushing for a reboot on Disney+. Apparently, Howard and George Lucas have long talked about the potential for a Willow series, which might give them an opportunity to build on existing characters.

  • Willow CEO Naomi Kelman on designing tech for women and moms

    by 
    Dana Wollman
    Dana Wollman
    01.09.2019

    Maybe it's just us, but we feel like we're seeing a lot more gadgets at this year's CES meant for moms: a pregnancy tracker and multiple breast pumps. I wanted to talk to someone about the challenges -- and opportunities -- of designing gadgets for women and mothers. And who better to invite onto the Engadget CES stage than Naomi Kelman, CEO of Willow? You remember Willow: The company stole CES 2017 after unveiling its wireless smart breast pump. The company managed to overcome skepticism from attendees who might have otherwise dismissed the device as just another gimmicky smart gadget -- and who might have also felt some discomfort talking about women's bodily functions. The device went on to win two official Best of CES awards that year and is now in the hands of 20,000 mothers. Kelman and her team are back at CES this year with a refined second-generation version of the breast pump. She joined me today on stage for a demo, followed by a conversation about what it means to design for women, and what others have gotten wrong in the past.

  • Dana Wollman/Engadget

    Willow is back with an easier-to-use version of its smart breast pump

    by 
    Dana Wollman
    Dana Wollman
    01.06.2019

    Two years ago we came to CES looking for OLED TVs and Alexa-enabled refrigerators, but it was ultimately a smart breast pump that stole the show. Engadget, along with the rest of the tech press, initially treated the Willow Wearable Breast Pump as a curiosity; proof that the Internet of Things trend had become a caricature of itself. In fact not: The device addressed problems that many women encounter while breastfeeding, but that you rarely see written about on tech blogs. Whereas typical breast pumps require a woman to be tethered to a wall outlet, with both hands required for the task at hand, this one was wireless: two cups that slipped inside a bra and allowed the user to walk around and retain use of her hands. Being a "smart" device, it also had a companion iOS/Android app to track how much liquid was collected. That week, the Willow went on to win two official Best of CES awards.

  • How a smart breast pump won CES

    by 
    Nathan Ingraham
    Nathan Ingraham
    01.10.2017

    When we previewed CES 2017 last week, none of our editors saw the Willow smart breast pump coming. But the humble device, which slides into a nursing mother's bra and allows for hands-free pumping, won two of our Best of CES awards and generated press coverage across the internet. We were hardly the only outlet that declared the device one of the most innovative things we saw at the show. It's hard for a little-known company to make this kind of buzz at CES, where you have to compete against giants like Sony, Samsung, LG, Honda, Toyota and more of the world's biggest companies. But once and a while the stars align and a gadget from an unknown startup breaks through the clutter. What made Willow such a hit this year?

  • Erik Sagen

    The Engadget Podcast Ep 23: Leaving Las Vegas

    by 
    Terrence O'Brien
    Terrence O'Brien
    01.08.2017

    Editor in chief Michael Gorman, executive editor Christopher Trout and managing editor Dana Wollman join host Terrence O'Brien to give you one last update from the ground in Las Vegas. They talk about the history of sex at CES, it's quiet reemergence and all the most absurd gadgets from the show floor. Plus they settle once and for all who is the Flame Wars champion, and who will have something to prove in 2017.

  • ICYMI: Wearable breast pump and everything IoT

    by 
    Kerry Davis
    Kerry Davis
    01.05.2017

    try{document.getElementById("aol-cms-player-1").style.display="none";}catch(e){}Today on In Case You Missed It: The wearable breast pump that doesn't need any external power or cords will be launching in the Spring to the tune of $429 and is likely to thrill every woman who's ever had to express milk with one of the bulky contraptions of yore. Willow is selling it and providing a matching app that measures how much milk is produced from each breast as well. Metrics ftw!

  • Willow's smart breast pumps slide into moms' bras

    by 
    Cherlynn Low
    Cherlynn Low
    01.05.2017

    Smart breast pumps aren't novel, but a new product relieves moms from the hassle of having to hold up a device or be chained to a power outlet while pumping. Willow's smart breast pumps are two individual motorized cups that mothers can slip into their nursing bras and go about other tasks instead of sitting down and waiting till they're done. Here at CES, I got a chance to check out the new device, which was easy to use. The pump's motor felt gentle when I placed it on my chest over my clothes. For hygiene reasons, I did not try it on the way it's intended to be used -- inside a bra.