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Nike designer Tinker Hatfield makes the case for self-lacing shoes
Tinker Hatfield made people jump off their seat at a SXSW 2019 panel. Literally. The legendary Nike designer, who's behind the Air Max and most iconic Air Jordans, took off the sneakers he wore to the stage and gave them away to one lucky person in the crowd. Then, to top it all off, Hatfield put on a pair of yet-to-be-released Nike Reacts -- no big deal. But he didn't come to Austin just to hype up sneakerheads. During his session, Hatfield of course talked about the Nike Mag, HyperAdapt and Adapt BB, the three self-lacing shoes he has designed for the sportswear giant.
A closer look at Nike's Adapt BB auto-lacing basketball shoes
Back in December of last year, Nike revealed during its quarterly earnings call that it was getting ready to introduce a $350 self-lacing basketball shoe. Ever since, sneakerheads have been highly anticipating the successor to the 2016 HyperAdapt 1.0, Nike's first consumer-grade sneaker with power laces. And now it's finally here. Enter the Adapt BB, an auto-lacing, app-controlled basketball shoe that's packing a ton of technology inside it. The highlight here, as you might expect, is a smart motor that automatically adjusts the lacing system to fit perfectly around your foot as soon as you put the shoe on.
Nike's Adapt BB is an app-controlled, self-lacing basketball shoe
We knew they were coming, but Nike has officially introduced its first self-lacing basketball shoes, the Adapt BB. These new sneakers are designed to provide a "truly customized fit for every basketball player," according to the company, thanks to a power-lacing system called FitAdapt that can be adjusted manually or with a smartphone app. The sportswear giant says that over the course of a basketball game, a player's foot can expand almost a half-size, which can affect their comfort level and ultimately have an impact on their movement and performance on the court. That's the problem Nike is looking to solve with Adapt BB.
Nike teases self-lacing shoes you can control from your phone
Ahead of the launch of its first self-lacing basketball shoes this week, Nike just posted a major tease to get people hyped. And while we can't see what the sneakers actually look like, it does appear you'll be able to adjust their power laces using your smartphone, based on a video featuring various NBA athletes trying them out. This would be a notable change compared to the HyperAdapt 1.0 from 2016, which had no wireless connectivity and, instead, came with physical power buttons that let you lace up the shoes. Another big difference is that the upcoming self-lacing sneakers are only expected to cost $350, much less than the $720 of the original HyperAdapts. That's all we know so far, but we'll find out everything about "the future of the game" of basketball tomorrow, so stay tuned to our site for more coverage from Nike's event.
Nike's first self-lacing basketball shoes go on sale in 2019 for $350
If you've always wanted to play basketball in a pair of self-lacing shoes like Marty McFly's Nike Mags, you will get your chance next year. On the company's quarterly earnings call executives revealed plans for an "Adaptive" performance basketball shoe in 2019 that will cost around $350. Two years ago we got our first look at the HyperAdapt self-fitting technology in a $720 low-cut training shoe, but this technology will be cheaper and probably lighter, and obviously more athletically-inclined than the 2015 Nike Mag (shown above).
Jordan XXXIII adds lacing tech 'informed' by Nike's HyperAdapt
Tonight Nike's Jordan Brand unveiled the Air Jordan 33, and besides a design that harkens back to the Jordan III shoe from 1988, it includes technology relating to a more recent model. The "FastFit" tightening system that activates by tugging a strap on the forefoot took some hints from Nike's $720 self-tightening HyperAdapt 1.0 that debuted in 2016.
Nike’s ‘self-lacing’ engineer now works at Tesla
Tiffany Beers, the designer known for exploring the boundaries of athletic shoe technology with Nike, is headed to Tesla, according to a report at HypeBeast. As the Nike Senior Innovator, Beers had a hand in some of the coolest new sneaker designs, like the Marty McFly-styled Nike Mag and the self-lacing HyperAdapt. Now Beers will ply her trade at the automotive and power company as a Staff Technical Program Manager.
Nike's self-lacing HyperAdapt goes on sale again this weekend
If you're still chasing the Marty McFly dream, Nike's self-tightening shoe is coming around for the second time this weekend. While a few pairs of the $720 HyperAdapt 1.0 were available late last year, the company is rolling more out around the world over the next few months. That includes the original Black/White-Blue Lagoon color scheme, as well as a Black/White-Red Lagoon colorway that launches tomorrow. An online draw via the SNKRS app already passed, but interested parties can visit the NikeTown New York, Nike SoHo, Nike Chicago, The Grove, and Nike San Francisco locations this weekend to join a draw for a chance to purchase them.
Fashion and technology will inevitably become one
There's no denying that the technology world is obsessed with fashion. Amazon, Apple and Google, three of the biggest names in tech, are all trying to carve their own path into the fashion space. Apple's doing so with fancy smartwatches; Amazon with a shopping platform and voice-controlled cameras; and Google with conductive fabrics embedded in a smart jacket made by Levi's. And the interest is mutual. Fashion designer Karl Lagerfeld, Chanel's creative director, has expressed his love for tech by experimenting with partially 3D-printed pieces and runway shows that simulate a rocket launch. He's not the only one either. Zac Posen, with help from fashion house Marchesa, worked with IBM's Watson supercomputer to create a cognitive dress that lights up and changes colors based on activity on social media.
Nike designers on self-lacing shoes and the future of footwear
Tinker Hatfield and Tiffany Beers, the designers behind Nike's Mag and HyperAdapt 1.0, joined us on stage at CES 2017 to talk about how these self-lacing sneakers came to life. They also discussed how 3D-printed materials could shape the future of footwear, since we're seeing more of the technology being used for prototypes and models that end up making it to retail. As for what's next for HyperAdapt, Hatfield and Beers wouldn't give any details away, but they did say the 2.0 and 3.0 versions are already in the works.
Nike's senior innovator on the challenge of designing a self-lacing shoe
With the 2016 Mag and HyperAdapt 1.0, Nike turned its idea of self-lacing shoes into a reality in 2016. And who better to talk about this than two of the masterminds behind the project, Nike Senior Innovator Tiffany Beers and Vice President of Design & Creative Concepts Tinker Hatfield. In case you're not familiar with Hatfield's work, he designed some of the most popular Air Jordans, as well as the sneakers from Back to the Future Part II. Beers, for her part, led the team that built Nike's Electro Adaptive Reactive Lacing technology. Tune in to watch our conversation with them tomorrow at 10:30AM PT/1:30PM ET, live from Engadget's CES Stage.
The Engadget Podcast Ep 16: Feds Watching
Managing editor Dana Wollman and senior editor Devindra Hardawar join host Terrence O'Brien to talk about the week's biggest tech news, including Nike's new self-lacing shoes, Netlix's offline mode and "yelfies." Then they'll rant about what's been bother them this week, whether that's DirecTV, crappy touchpads or Amazon's convoluted pile of apps. Lastly they'll try to unravel the complicated mess that is Rule 41 and what it means for privacy in America.
A first look at Nike's self-lacing HyperAdapt sneakers
More than eight months after introducing the HyperAdapt 1.0, Nike is finally making its highly anticipated self-lacing shoes available to the public. The sneaker costs a whopping $720 and is pitched as the consumer version of Nike's 2016 Mag, the model inspired by the film Back to the Future Part II. Obviously, what makes them both stand out are their power laces, because who can resist not having to tie their own shoes? I tried on the HyperAdapts at a private event in New York City, and despite wearing the limited-edition Mags before, I couldn't help but feel tickled when I first put on the new pair.
Nike's self-lacing HyperAdapt shoes cost $720
Even if you couldn't get your hands on an ultra-exclusive pair of Power Mags, there is a way to get self-lacing Nikes in 2016. The company's HyperAdapt 1.0 shoes are about to go on sale, and they automatically adjust when the wearer puts them on. Despite internet rumors suggesting they would retail for more than $1,000 YouTuber Jacques Slade confirmed the correct price of $720.
Recommended Reading: A closer look at Nike's self-lacing shoes
The Secret Lab Where Nike Invented the Power-Lacing Shoe of Our Dreams Scott Eden, Wired Nike announced this week that it's self-lacing HyperAdapt shoes will go on sale November 28th. They're sure to be crazy limited, but the company invited Wired in for a behind-the-scenes look at the shoe's development. You might have a hard time grabbing a pair of your own, but at least you can take a closer look at the design process via some leisurely reading.
Nike's self-lacing HyperAdapt shoes go on sale November 28th
Nike designer Tinker Hatfield promised us power-lacing shoes to mimic the kicks from Back to the Future in 2016, and now we know what day they'll go on sale. The Nike HyperAdapt 1.0 will be available at "select" retail locations by appointment beginning November 28th. The company brought Wired in for a look behind the scenes of the shoe's development, but we're expecting more details, like how to set up an appointment and pricing, in the coming weeks.
