Puma’s first ‘active gaming footwear’ is a sock
Another example of sports brands bring esports into the fold.
Puma's first smartwatch was designed for athletes
It's a fitness-focused Wear OS device.
Puma is recruiting beta testers for its self-lacing sneakers
The Puma Fi beta program is taking applications until April 28th in select countries.
Puma wants to let you try its new Fi self-lacing shoes
The Fi is Puma’s answer to Nike’s Adapt BB, but not until next year.
Puma revives its 1986 smart shoe for the modern era
The new RS-Computer tracks your fitness, no decades-old PC required.
Edible robot surgeons will cure you from the inside out
They're tackling gastrointestinal disease from both ends of the issue.
The Morning After: Tuesday November 1st 2016
Dreaming of a world without laces.
Puma's self-lacing shoes were made for track athletes
An exclusive look at Puma's own take on 'Back to the Future'-style self-lacing sneakers.
Puma's robotic running companion can keep pace with Usain Bolt
Too bad the BeatBot is so expensive it's only available to Puma's sponsored athletes, then.