Puma

12.18.19
Puma’s first ‘active gaming footwear’ is a sock
12.18.19

Puma’s first ‘active gaming footwear’ is a sock

Another example of sports brands bring esports into the fold.

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09.05.19
Puma's first smartwatch was designed for athletes
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09.05.19

Puma's first smartwatch was designed for athletes

It's a fitness-focused Wear OS device.

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04.18.19
Puma is recruiting beta testers for its self-lacing sneakers
04.18.19

Puma is recruiting beta testers for its self-lacing sneakers

The Puma Fi beta program is taking applications until April 28th in select countries.

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01.30.19
Puma wants to let you try its new Fi self-lacing shoes
01.30.19

Puma wants to let you try its new Fi self-lacing shoes

The Fi is Puma’s answer to Nike’s Adapt BB, but not until next year.

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12.11.18
Puma revives its 1986 smart shoe for the modern era
12.11.18

Puma revives its 1986 smart shoe for the modern era

The new RS-Computer tracks your fitness, no decades-old PC required.

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08.09.17
Edible robot surgeons will cure you from the inside out
08.09.17

Edible robot surgeons will cure you from the inside out

They're tackling gastrointestinal disease from both ends of the issue.

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11.01.16
The Morning After: Tuesday November 1st 2016
11.01.16

The Morning After: Tuesday November 1st 2016

Dreaming of a world without laces.

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10.31.16
Puma's self-lacing shoes were made for track athletes
10.31.16

Puma's self-lacing shoes were made for track athletes

An exclusive look at Puma's own take on 'Back to the Future'-style self-lacing sneakers.

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04.30.16
Puma's robotic running companion can keep pace with Usain Bolt
04.30.16

Puma's robotic running companion can keep pace with Usain Bolt

Too bad the BeatBot is so expensive it's only available to Puma's sponsored athletes, then.

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