Yeezy

08.03.18
Sneaker Con bets NFC will keep fakes off its new shoe-selling app
08.03.18 in

Sneaker Con bets NFC will keep fakes off its new shoe-selling app

The company is turning to tech to get ahead of the competition and scammers.

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11.06.17
Adidas’ first shopping app is also a personalized news feed
11.06.17 in

Adidas’ first shopping app is also a personalized news feed

You'll get blog posts, videos and updates from athletes who endorse the brand.

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06.02.16
Adidas brings its Yeezy reservation app to some European cities
06.02.16 in

Adidas brings its Yeezy reservation app to some European cities

'Confirmed' previously only worked in Chicago, Los Angeles and New York City.

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04.07.16
Adidas tries to make buying Yeezys fair but misses the mark
04.07.16 in

Adidas tries to make buying Yeezys fair but misses the mark

As the company looks to thwart resellers, it sometimes hurts buyers who aren't out for a profit.

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