Sneaker Con bets NFC will keep fakes off its new shoe-selling app
The company is turning to tech to get ahead of the competition and scammers.
Adidas brings Yeezy reservations to its main app
The company is folding its Confirmed app in the coming weeks.
Kanye West bought Kim Netflix and Apple stock for Christmas
What do you buy for someone who has everything?
Adidas’ first shopping app is also a personalized news feed
You'll get blog posts, videos and updates from athletes who endorse the brand.
Kanye West just deleted his Twitter and Instagram
The world mourns the loss of his rants... for now?
Adidas brings its Yeezy reservation app to some European cities
'Confirmed' previously only worked in Chicago, Los Angeles and New York City.
How Instagram became the perfect platform for streetwear resellers
For some, the social network is more than just pretty pictures.
Adidas tries to make buying Yeezys fair but misses the mark
As the company looks to thwart resellers, it sometimes hurts buyers who aren't out for a profit.
Nike and Adidas turn to tech to make sneaker shopping safer
Buying limited-edition shoes is hard.