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The revamped glass cube entrance of New York City's 5th Avenue Apple Store has been revealed. While the store didn't officially open until 10:00 AM Eastern time, work was finished on the cube earlier this morning, revealing the new, streamlined structure. According to the store's web page, it c...

November 4th 2011 at 10:30am 0 Comments
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As astute TUAW readers know, the flagship 5th Avenue Apple Store in New York City is being renovated. The glass cube is being rebuilt, this time out of 15 huge panes of glass instead of the 90 that were in place. While construction is going on, the store is still open 24/7. One of our readers...

September 1st 2011 at 12:00pm 0 Comments
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Apple has begun construction on the glass cube at the Fifth Avenue Apple Store in NYC. According to building permits, Apple is replacing the glass on the building and upgrading portions of the surrounding plaza. The renovations will cost a whopping US$6 million, which is just shy of the $7 mill...

June 16th 2011 at 10:00am 0 Comments
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It's not high-concept, as videos go: an admittedly shaky walk around the block or down the street to gauge the number of hardy souls willing to stand and wait for something they could just as easily have shipped to their front door. Nevertheless, we salute the line-standers, and it is in thei...

March 11th 2011 at 9:30pm 0 Comments
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The Minecraft Mac was cute and all, but if you think that was the pinnacle of Mac-related creations in Minecraft, you're underestimating our readership. Reader Simon sent along this set of Flickr pictures, which shows off an entire recreation of the Fifth Avenue Apple Store, complete with glass cub...

November 22nd 2010 at 6:15pm 0 Comments
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We're eagerly awaiting tomorrow's iPhone 4 retail launch, even as the pre-orders begin to show up on desks and on doorsteps. Photographer Matthew Redmond is in line at the 5th Avenue NYC flagship store, and he's sending us pictures all through the day and night as the enthusiasm builds (and it bett...

June 23rd 2010 at 11:30am 0 Comments
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We're inside the 5th Avenue store and the fun continues, with stacks of iPad boxes on the counters, plenty of cases and accessories... and customers, customers, more customers. Gallery below. Some things we know now re. the retail situation: Yes, there was an all-hands call this morning, at le...

April 3rd 2010 at 10:25am 0 Comments
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Do the words "mob scene" mean anything to you? No, in fairness the walk-in and cheering was handled with the usual Apple retail aplomb, and buyers are merrily checking out now. Pictures from the launch below. We're also tweeting updates through the day. %Gallery-89668%

April 3rd 2010 at 9:40am 0 Comments
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We just landed at Apple's 5th avenue flagship, "The Cube," and it's... a little bare. We count less than 15 people in line at this point (still headed by the inimitable Greg Packer), and most of them actually have pre-orders. Despite the minimal line situation, Apple has a huge section of The Cube'...

April 3rd 2010 at 6:54am 0 Comments
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We snuck past the line into the glass cube, and got some pictures of the well-behaved crowd downstairs in the 5th Avenue store who were buying and activating their phones (and also checking out the new MacBook Pro lineup while they were there). %Gallery-66341% Erica's in line at the Cherry Cree...

June 19th 2009 at 12:00pm 0 Comments
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Good morning! All day today we'll be updating with reports from iPhone 3G S purchasers around the country, both here and on Twitter. So far the lines seem modest and activation is reportedly going smoothly. Victor notes that AT&T store lines are short where he is and if you are not the primary a...

June 19th 2009 at 8:15am 0 Comments