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The manilla envelope stunt pulled with the introduction of the MacBook Air is destined to go down as the stuff of marketing legend. Now, at least one happy Swede has his piece of consumer history with the receipt of the ManillaMac AirMail sleeve. It arrived with a spare red string and button and th...

March 7th 2008 at 3:14am 0 Comments
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Well, this was inevitable. When Steve Jobs dramatically presented the MacBook Air by removing it from a manila envelope, two enterprising artists saw an opportunity, and the result is AirMail.It's a vinyl laptop sleeve for the MacBook Air that looks just like -- you guessed it -- a standard issue ma...

January 17th 2008 at 2:45pm 0 Comments
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Sure, we all got a chuckle when Steve casually pulled the MacBook Air out from within a manila envelope on stage, but we didn't exactly expect to-be owners to snag one from the supply cabinet and put it to use. Nevertheless, the quick-thinking duo that is Jona Bechtolt and Claire L. Evans had an id...

January 17th 2008 at 1:25am 0 Comments