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Each week Ross Rubin contributes Switched On, a column about consumer technology. In the 1988 comedy Coming to America, a blatant McDonald's rip-off named McDowell's draws the legal ire of the empire built by Ray Kroc. In explaining his pathetic defense that includes noting that McDowell's uses...

November 20th 2011 at 5:35pm 0 Comments
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Who says a friendly jab is unwarranted? A leaked Barnes & Noble's slide that slipped into our hands has confirmed that the touch-enabled Nook (now formally know as the Nook Simple Touch) will fall from $139 to $99 as early as November 16th, bringing with it a v1.1 software update that's large...

November 3rd 2011 at 5:59pm 0 Comments
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What do you do just before you decide to upgrade your old device with some new hotness? You sell the old stuff on eBay, right? Well, B&N doesn't seem to have any better ideas than you as it's started offering its classic Nook e-reader for $99 on the online auction site, undercutting its own p...

May 24th 2011 at 2:32am 0 Comments
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Now that you've had ample time to get through a few novellas, we're keenly interested in finding out how you'd change Barnes & Noble's Nook Color if given the opportunity. For an e-reader, it's deliciously hackable, giving you a way to blow off steam after a hard day's night... of soaking up in...

February 11th 2011 at 10:33pm 0 Comments
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Barnes & Noble may be selling millions of Nook products, but it's sounding like the 3G variant hasn't really done its part to help those figures. We've received hard evidence from within B&N that the Nook is being discontinued, with sales to seemingly continue until stock is exhausted. The...

January 24th 2011 at 5:23pm 0 Comments