ChitikaResearch

Latest

  • Ad network Chitika reports iOS 6 on 15% of compatible devices

    by 
    Victor Agreda Jr
    Victor Agreda Jr
    09.20.2012

    While this is based upon info taken from people using Chitika's service, we've found overall trends are quite nicely tracked by this data. The latest report says that a full 15 percent of eligible iPhones, iPod touches and iPads are already running iOS 6. Considering it was released just yesterday? That's impressive. As TechCrunch points out, after two months of Jelly Bean (the latest Android OS) availability, Google has seen an adoption rate of only 1.5%. Apple customers are a little quicker to react and install whenever a new iOS appears, it seems. Of course, considering iOS 6 was Apple's first full version update over the air (5.0.1 saw the debut of OTA updates), adoption is likely that much faster as a result.

  • Feuding analysts argue about whether the iPad is boosting Mac sales

    by 
    Tim Stevens
    Tim Stevens
    05.31.2010

    Think it's only Apple faithful who are adding an iPad to their gadget cache? According to Chitika Research, that's not true. The online advertising firm keeps a close eye on which platforms are downloading its ads the most, and it says that Mac computers accounted for 10.3 percent of wasted bandwidth in April. That's up from 7.4 percent in the January - March timeframe (you know, the pre-iPad era), and Chitika Research Director Daniel Ruby says "90% of that increase was due to the iPad halo effect." Meanwhile, NPD analyst Stephen Baker believes that the boost is instead thanks to the new MacBook Pro models that were released at the same time, and Technology Business Research analyst Ezra Gottheil says "early data on the iPad indicated that most buyers were already in the Apple club." Who is right? Survey says... your guess is as good as ours, and any of theirs, apparently.