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Kodak's cheap inkjet claims all talk?
We were pretty stoked to hear Kodak was planning on running full tilt at the current status quo of "loss leader" printer tactics, that has unwitting consumers picking up inkjet printers for a dime, and spending a fortune on printing supplies. Unfortunately, it looks like Kodak hasn't come upon any magical printing techniques to pull this off yet, since its new printers didn't do so good up against the likes of Epson, HP and Canon. Kodak is marketing its printers as capable of producing 10 cent prints, which would indeed be a great deal. Tests show that an $18 pack of paper and ink results in about 165 borderless prints, about 11.5 cents per print. Unfortunately, the prints were basically "draft" quality, maybe fine for certain budget-minded consumers, but hardly comparable to "lab quality" photos. To boost the quality you'll need pricier Kodak paper, which ends up at about 35 cents per print, and renders the whole exercise pointless. The testers recommend the $150 Epson Stylus Photo RX580, for super good prints and great speed. Might want to leave that $200 Kodak EasyShare 5300 on the shelf for the time being.
Kodak enters the desktop printer market, plans to rumble with HP
With traditional film sales all but dead, and the intense competition in the digicam space, the once formidable Kodak is hoping to find success and newfound revenue in that teensy little $50 billion market known as the print industry. Of course, Kodak has been selling photo printers for a while now, but this new launch is a full-on assault on the king of printing: HP. Kodak's secret is to skip over the whole bait and switch model of most printer sales, where everybody discount their printers heavily, and make it all back on exorbitant ink prices. Kodak will be charging reasonable prices for its three new EasyShare All-in-One printers, the 5100, 5300 and 5500 (pictured) which can print copy and scan for $150-$300, but the ink costs are at $10 for a black cartridge and $15 for a five color cartridge. With ink about half the price of competitors -- Kodak's secret is a print technology that doesn't require the print head to be in the cartridge, just ink -- Kodak is hoping consumers will feel free to print more photos and in turn buy even more ink from the big red K. The technology also supposedly produces prints that can last up to 100 years, and will be making it into stores with these new EasyShares in March. Who knows if this will be enough to give Kodak a fighting chance in the consumer print world, but even if all that results is a speedy and bloody price war, we sure wouldn't be complaining.[Via Cnet]
